In the last couple of months, I have had the awesome opportunity to work with Brad Andersohn and Bob Steward from ActiveRain. We all put together a very successful event in Phoenix, AZ for the Real Estate Industry which drew 470 REALTORS to the event.
Through the planning, I conducted research and also had the opportunity to converse with Real Estate Professionals about Social Media's effect on our industry. What I discovered was that most professionals I spoke with fell under the following categories:
SOCIAL MEDIA?
- What is it?
- I wouldn't even know what to write about.
- I've been trying to find the time to learn more about it
- That is just a fad and a waste of time!
- There is no way to introduce Social Media into my business model.
- I don't even know where to begin!
What most of these people don't understand is that we rapidly have moved into an age where we are in the need for instant communication and the need to be able to effectively communicate to a broader audience who are turning more & more each day to the internet for information, products and services. If any of these questions and/or doubts have crossed your mind, I advise clicking on the YouTUBE Icon and watching a very interesting video on the statistics and effect of Social Media.
The million dollar questions are..
- Is this a fad or not?
- How do we effectively communicate to an audience of 300+ people in a given month while still trying to do our day-to-day processes?
- What do we write?
- How do we find our voice?
- How do we find the time to write?
These are all things that we Rainmakers have battled with at some point or another. In fact, we still are. For some of us, we are still waiting for this to fade away. We are still wondering if our audience is listening. We are battling with our content. We are asking "Where is MY DAMN VOICE?". We battle with our time. One of the many great things I learned from Brad Andersohn, was that you can find the answer to these questions by simply taking a visit into your "Sent Folder". We spent countless hours, if not years, consulting our clients via email. All we have to do is the obvious.
By the way thanks Brad for the great tips!
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