RealAgile Could Change How You Do Farm Marketing

Services for Real Estate Pros with BEST AGENT BUSINESS


Farmers and home gardeners alike plant more than they know will come up. Some seeds don't take. Some is lunch for the birds. Some plants that come up don't produce any vegetables though they consume the time and the fertilizer. This is true even after farmers, full time and weekend, have planted the corn in the best place for corn and the beans in the best place for beans

As any top agent knows, targeting your marketing is important.  Not only does it help you to keep your marketing costs in check, but it also gives you more of a chance to get a return on your marketing dollars. Despite your effort to target, your message may not always reach the people you have in mind - so your seeds don't come up, so to speak.

Help for Farmer Agent

RealAgile is a new program that helps top agents to really get their farm marketing targeted and profitable.  You may be spending way too much time and effort when you do your farm marketing.  RealAgile can help you to see what you need to do to make your marketing more targeted and more beneficial to your business.

With RealAgile instead of sending mailings to 1,000 homes, you are sending them to only about 200 homes.  These 200 homes are well targeted and specific down to particular streets and property types.  They are people who are most likely to be involved in a real estate transaction in the next 3 to 6 months.  This allows you to just market to those who are most likely to become a client, rather than marketing to a large group of people who may or may not have potential.  Per their motto, We Do the Math, You Collect the Commission,

The System at Work

How does the system live up to its promises? By using its patented MoveScore, Real Agile uses predictive analytics to rate a home's likelihood of going on the market within a given area. The proprietary rating allows RealAgile to rank all the homes within an area from most likely, to least likely, to move. It also factors in FICO scores for the area, so predicts both the likelihood to move and the likelihood to repay a loan.

farmer, cropsThis means that people who get your direct mail or phone calls are more likely to be clients in the short run, and based on are profiles, are more likely to qualify for loans.  Fewer of your marketing flyers are likely to be thrown away unread and more importantly from a marketing standpoint, you do not have to waste time talking to people who aren't moving anytime soon. 

Real Agile claims a 3-7% response rate from an average mailing campaign.  People who are interested log into a website and input a unique code. This unique code is tied to that homes specific address in the RealAgile system which allows then to generate an Instant Home Valuation for each guest to your capture website.

If you are really serious about farm marketing then you need to check out RealAgile.  It may or may not work for your needs, but it is well worth looking into because it can really help your business if it does work for you. We Do the Math, You Collect the Commission as RealAgile says!

Best Agent Business can help you with your farm marketing. Schedule a call with Steve Kantor to find out how a part time virtual assistant can assist you in your business.


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Mar 26, 2010 09:51 PM #1
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