Recently I chatted with a client (seller) about the importance buyers place on the appearance of a home. Buyers make very quick value judgments about the asking price a seller is seeking based on a set of "appearance cues" they see during the walk through. For example...have the carpets been vacuumed, are the windows clean or has the yard been reasonably cleaned up. Think about this. When your flying and after pulling down the seat back tray in front of you and you see coffee stains, don't we as airline passengers begin to wonder about routine maintenance on components we can't see? It's those same "appearance cues" that buyers get when they walk through your seller's home. Buyers say to themselves if the carpets aren't clean I wonder what else they have ignored that I can't see. Granted inspection results play an important role during the negotiation of the asking price. In my opinion it's the "appearance cues" that buyer's first see or sense that matters most. These "cues" often determine whether or not the buyers will even choose this house to make an offer.
Contact The Author