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They remember the time wasters - How it affects your credibility.

By
Real Estate Agent with Keller Williams Realty - Lakeside Market Center

It was a whirlwind of a week, mainly spent showing homes to several different first time home buyers.


Common theme for this week: 
Taking advantage of the low housing prices and interest rates as well
as not wanting to miss out on the 1st time home buyers tax credit. 

Something else that we saw in common this week:  The embellishment by listing agents of the
information published about their listings.


There were more head scratching moments this week than I've witnessed this year while viewing homes:
  Bedrooms listed on the main floor that were really in finished basements, "completely updated" homes that looked as if there hadn't been any updates since 1970,  "gorgeous views" that backed up to busy main roads, etc.

Listing agents:  I know it's your job to get buyers in to view your sellers homes.  The buyers know this also, they're not stupid.   However they take names and notes and remember them.  If another of your listings comes on the market they probably won't bother to make appointments to view them.  I know I will remember, and if something does come up that seems to meet their wants & needs I will preview them first.  However, I won't do that every time.   If the pattern continues we'll just bypass your listings altogether. 


Your wording and published printouts look awfully darned good to your sellers. 
Your stretching the truth probably leaves your sellers with a "Isn't he so smart!" smile on their faces.   Think about this though:  It's a huge turnoff to the buyers out  there and a waste of their time.  They remember the time-wasters. 


Is this what your sellers really want to happen?

Claudette Millette
The Buyers' Counsel - Ashland, MA
Buyer, Broker - Metrowest Mass

Kris:

You are right. They are trying to impress their sellers with their flowery descriptions; however, they are doing damage to their credibility. As you said it will be tough to trust their descriptions of future homes.

Sep 13, 2009 12:03 AM
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

Diane,  I'm with you.  Photos can be deceptive - and sometimes the house is much nicer than the photos.  But when it comes to required fields and the embellishing in them, it ticks me off.  And my buyers.  We rely on them too much to have that den be part of the family room..

Leslie,   I read your comment twice and girl, I give you credit.  I'm done whining.  How can I when you have to go through all of that?   Your area sounds gorgeous with many amenities, but oh my you do have your work cut out for you when looking for specifics.

Claudette,   I'm sure they impressed their sellers.  I wonder though..when it comes to feedback (and I will tell the listing agent the truth) do they pass it along to their sellers?  Do the sellers know the reason my clients won't buy their home is because they felt deceived coming in to it?

Sep 13, 2009 12:09 AM
Mara Hawks
First Realty Auburn - Auburn, AL
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL

Making a habit of previewing homes is pretty much impossible, especially in larger cities. It does make it challenging to have to rely on accurate data & descriptions these days, when it tends to get unreliable---and even embarrassing when you're with buyers. They've been tightening up on the MLS RULES for this in our area---thankfully! Happy Sunday!

Sep 13, 2009 12:18 AM
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

Mara,   I try to preview, especially on days where I have a block of time free, but it isn't always possible.  The rules have been tightened here, but there are always those that think they are for everyone else :-)  Happy Sunday to you also :-)

Sep 13, 2009 12:22 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Pet peeve, embarrasing to us, and our buyers...gorgeous home, impeccible condition, set appointment...seller in bed... bra hanging over the rail...I'm with a single guy....enough said.

Sep 13, 2009 12:33 AM
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

Missy,  Oh my.  I bet you and he backtracked out of there pretty darned quickly!   Embarrassing for both you and your buyer.  I hate this kind of thing..

Sep 13, 2009 12:37 AM
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Kris,

I know we're allowed a bit of "editorial license" when writing remarks but I'm with you...I've seen some doozies lately.

Rich

Sep 13, 2009 12:42 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Kris, I wonder if these agents who practice Real Estate this way realize what it is doing to their reputation.  That is your most important asset.  I guess some people will never learn.....

Sep 13, 2009 01:00 AM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Kris,

We have enough Realtors listing properties they have never seen, it is no wonder they can't describe them properly.

When the Listing agent can just hire a measurer and a photographer, and take the listing electronicly on line, they are bound to mess up the description and directions to the house.

Oh.  Yeah.  A lot are just fabulous fibbers, too. 

Sep 13, 2009 01:02 AM
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

Rich,  Doozies is right :-)

Carole,  Reputation is everything.  Their names will be remembed by the buyers, and you can bet they'll steer clear of their listings.  What a shame.

Mike, "Oh.  Yeah.  A lot are just fabulous fibbers, too."   You think??  :-)

Sep 13, 2009 01:14 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Kris  I object to the lack of important as well as the "puffery"  Karen

Sep 13, 2009 07:28 AM
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

Some agent don't think much about wasting our time but after a few obvious misstatements others will know.

Sep 13, 2009 01:56 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Kris,

You are right..sellers do not want time wasters showing their homes! I have seen some real "doozies" (as Rich says) myself out there lately!

Sep 13, 2009 02:26 PM
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!

Kris, what is also challenging is a lack of consistency.  Not knowing how the seller will present a home can really be a challenge for a listing agent especially if they got it looking 'gorgeous' for the pictures.  Another thing that sellers have to be careful about is smell.  Nice looking homes which feature strong odors are a huge turn-off to buyers.

Sep 13, 2009 04:08 PM
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

Karen,  You hit on something else - the lack of "important".  Good call.

Terry and Bonnie,  It stays right in our heads, especially when we see their names pop up on another listing.  Thanks Terry & Bonnie.

Dorie,   I bet you do like I do - shake your head and wonder "why in the world??" :-)

Lola,  Odor is a toughie..if there are cooking odors it's hard to talk about to the sellers.  I get that.  Pet or cigarette odors?  I'm straight up with 'em on it.    I see your point on the lack of consistency being difficult for listing agents.

Sep 13, 2009 10:39 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Listing agents try to write to two audiences - the sellers and prospects.  A little honest verbiage would serve both well.

Sep 15, 2009 12:31 AM
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

Hi Gary,  I can really understand the listing agents take on things - they represent the sellers and it's their job to get the buyers in.  However, a 3 bedroom house should never be referred to as a 4 bedroom if it doesn't exist..and so on, and so on :-)  Thanks Gary.

Sep 15, 2009 08:05 AM
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Hi Kris,

I think some agents have their admin assistants write the copy as I'm sure some are written by people who have NOT seen the house.

What gets me are the homes that you walk into and there is a sign that says please remove shoes when it should say DON'T remove shoes.  Have you ever gone home and washed your feet??

Sep 15, 2009 09:05 AM
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

The best "gorgeous view" I've ever found was when the house had a view from the front porch and kitchen of the dumpsters at the mall across the street. I supposed so. Maybe for a raccoon or opossum.

Sep 15, 2009 06:03 PM
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

Jenny,   I had to laugh at your "remove shoes".  Oh yes.  Washed my feet...and my hands.  We see that all too often :-)

Jim,   That cracked me up.  Don't you want to just ask that question when the agent calls for feedback???

Sep 16, 2009 10:06 AM