Fifteen Twitter follow dos and don'ts

Reblogger Kevin Corsa
Home Inspector with H.I.S. Home Inspections (Summit, Stark Counties)

Here's some Great Twitter advice from an Expert, who also has a book on the subject...Check It Out!

Original content by Paul Chaney

school of fish twitter follows
There are two schools of thought pertaining to who to follow on Twitter. One is what I refer to as the Guy Kawasaki method which says, "forget the influentials," "defocus your efforts," and "get as many followers as you can." It's more of a mass marketing approach.

Up and until Twitter imposed limits on the number of people that I could follow in a given 24-hour period, that's pretty much the school to which I subscribed and just about anyone and everyone qualified (minus the spammers of course).

Since then, I've had to be more discerning and have actually found that to be a good thing. So, here are fifteen suggested Twitter follow dos and don'ts based on my current Twitter follow modus operandi:


1. Focus your efforts - If you're in sales and marketing, hopefully you've outlined specific target markets based on demographic, psychographic and technographic profiles. Maybe you've even created a persona of the ideal client or customer. Find those folks and follow them.

One good way to do that is by using Twellow, which is a Twitter "yellow pages." It categorizes Twitter followers based on geography and industry and covers everything from aerospace to Web development.

Twellow Twitter

For example, a search on my city, Lafayette, LA, brought five pages of returns totaling 100 people. Not a lot, but consider that a) Lafayette is a small city by comparison and b) it's in the deep south which is often the last to catch on to new trends. If you're in a more metro area, chances are your returns will be manifold times this.

What might be more relevant is search by category. For example, Bizzuka, the company I serve as marketing director, is targeting the legal industry. A search for lawyers brought over 930 returns. We are also targeting healthcare. A search returned almost 100 hospitals.

Apply that same methodology to your own situation and see what comes of it.

Twellow defaults to ranking returns based on number of followers, but you can also sort by
recent activity and/or whether the person has verified their Twellow account.

Each person listed has a profile associated with their entry which, depending on whether they've verified their account or not, could contain lots of information, including a bio, latest Twitter updates (good for knowing whether they're an active user or not), and link to their Web site or blog.

2. Follow those with real names - That's one way to know it's a genuine account. (It's always a good practice when setting up a Twitter account to use your real name.)

3. Follow those who follow you - In most cases it's a common courtesy. Chances are they're in the same industry or have some relevance to you.

4. Follow those following the people who are following you - Same rationale as #3, just once removed.

5. Follow those following the people you are following - If you've chosen to follow a particular individual for whatever reason (maybe they fit the profile mentioned in #1), there's a good likelihood at least some of the people following them would be relevant for you as well.

6. Follow those in your industry - Obviously, one of the best uses for Twitter is as a vehicle for networking, gathering feedback and getting advice. It's a great tool for meeting others in your industry or discipline.

7. Follow those you find interesting and/or entertaining - In all the mad rush to turn Twitter into a business communications and marketing tool, leave a little for pure fun. If you find someone's posts interesting, maybe they're worth following as well.

8. Follow those who use the same hashtags (ex. #nms08) to follow a conversation - Again, if they're interested in the same things as you, consider following them.

9. Follow those who @reply you - @replies can be sent into the public timeline addressed to people you're not following. If a user has addressed you in that way, might be fruitful to add them.

10. Follow those interacting with people you follow - If you see a tweet with an @reply addressing someone you're following that comes from someone you're not, they may be worth following. Check em out!


11. Don't follow those with numbers behind their names - This is a technique often used by spammers (Twammers) due to the fact that have multiple accounts. It's a dead give-away. (One word of caution: When setting up your Twitter handle, don't use numbers. Your real name will do nicely.)

12. Don't follow those with no avatar - If you can't see their face, company logo or some sort of avatar, don't follow.

13. Don't follow those who only broadcast - Unless you know it's an account set up strictly for that purpose - a news, shopping or "tips" type account - don't follow. If they don't participate in conversations with anyone else, they won't with you either.

14. Don't follow those who aren't active - I don't know the number or percentage, but I bet the number of people who've subscribed to Twitter and aren't actively using it is sizable. If a user is not actively maintaining the account, chances are it's dead.

15. Don't follow users based on their follower count - In social media, it's not necessarily how many eyeballs that count but who those eyeballs belong to. There are some very influential people who may not have huge numbers of followers.

There you have it - 15 tips for know who to follow and who not to. That's my list at least for now, though I'm sure I'll add to it. BTW, you can too! What criteria do you use in determining who to follow. Please share it in a comment. Thanks!

Finally, if you're not following me, please do. My Twitter handle is @pchaney.

Get the Complete Guide to Twitter for Business, only $9.95. This 35-page ebook equips you with everything you need to know to begin using Twitter to grow your business. Order today!


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Janice Roosevelt
Keller Williams Brandywine Valley - West Chester, PA
OICP ABR, ePRO,Ecobroker

Some great tips. I've just dipped my toes into twitterland

Sep 12, 2009 11:31 PM #1
Dave Humphrey, Broker
RE/MAX Marketplace - Celebration, FL
Real Estate Advice You Can TRUST!

Thanks for the tips. I don't yet twitter, but may start soon, so this is very helpfl.

Sep 12, 2009 11:34 PM #2
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Twitter school...gotta love it...I will have to put tuning my twit on my to do list this week !

Sep 12, 2009 11:36 PM #3
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for sharing your thoughts. I look at the content of their tweets before following others. No need to follow anyone unless they are going to provide information you want to receive.

Sep 12, 2009 11:44 PM #4
Dick and Dixie Sells
Sells Real Estate, LLC - Trinity, FL
Realtors, Tampa Bay Florida Homes For Sale

Thanks for the information. I do try to Tweet and really need to get in to Twitter more. Bookmarking this post!

Sep 12, 2009 11:47 PM #5
Claudette Millette
The Buyers' Counsel - Ashland, MA
Buyer, Broker - Metrowest Mass


I am working on my Twitter presence so this list is very helpful.  I didn't know about Twellow and I particularly like your list of "don'ts."  Thank you.

Sep 12, 2009 11:54 PM #6
Sharon & Bruce Walter
Keller Williams Realty Lafayette, IN - Lafayette, IN
West Lafayette homes for sale

I am still trying to decide whether to use Twitter or not(time constraints), and this is very, very helpful information for me to digest.  Thanks for sharing it with us, Kevin.


Sep 13, 2009 12:52 AM #7
Kevin Corsa
H.I.S. Home Inspections (Summit, Stark Counties) - Canton, OH
H.I.S. Home Inspections, Stark & Summit County, OH Home Inspector

To Twit, ot Not To Twit.... THAT IS THE QUESTION.

I toght I Taw A twitty tat... Idid Idid!

Anyway, I think if you use it right, it can be a helpful networking tool. But I also think it has the potential for more abuse than some of the other ones.

Sep 13, 2009 07:16 AM #8
Steven L. Smith
King of the House Home Inspection, Inc. - Bellingham, WA
Bellingham WA Home Inspector


I am still not doing facebook nor tweating and twittering. I should I guess.

Sep 14, 2009 03:24 PM #9
Cheryl Willis
RE/MAX Solutions- OZARK MISSOURI - Mount Vernon, MO
MO Broker - Mt Vernon, Monett, Aurora, Barry & Law

I like my facebook, lets me see what the kids are up too.  not so interested in having a ton of people on it though.  I twitter  I think if RAIN posts when we make a new post.  I am still in a brain fog with all the new technology.  My thinking is we don't have to do everything, just the things that work.  be good  cw

Sep 15, 2009 01:43 PM #10
Kevin Corsa
H.I.S. Home Inspections (Summit, Stark Counties) - Canton, OH
H.I.S. Home Inspections, Stark & Summit County, OH Home Inspector

The "social media" phenomenon is all about creating relationships, familiarity, and TRUST> therefore, the right attititude is what becomes most important. Everyone is faced with tons of advertisements every day, from every concievable place, and consequently, it is becoming less and less effective. That is why social media is becoming MORE important than ever. It has the familiarity and trust factors that nothing else can generate. :))

Sep 19, 2009 12:13 AM #11
Kevin Corsa
H.I.S. Home Inspections (Summit, Stark Counties) - Canton, OH
H.I.S. Home Inspections, Stark & Summit County, OH Home Inspector

PS: I am STARTING to get on TWAK .... hmm don't ask.... LOL

Sep 19, 2009 12:14 AM #12
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H.I.S. Home Inspections, Stark & Summit County, OH Home Inspector
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