Real Estate Technology

Managing Real Estate Broker with Brazzano Real Estate & Management, LLC 3126554

I'm currently in the process of working on our Graduate Realtor Institute Curriculum for the Florida Association of REALTORS.  The work group I attended in August was quite interesting as one of the members stated that Technology was not important in teaching the fundamentals of real estate.  He even went so far as to state that there was a percentage of customers/clients surveyed by the National Association of REALTORS that stated that they weren't concerned that their REALTOR was unfamiliar with technology. 

Yield SignI'm curious. 

Does technology matter? 

We are facing a major refocus on our livelihoods wherein our clients and customers are looking online for places before they even contact a REALTOR.   Our newest clients come to us from a world where they grew up in front of many digital aides in their lives.  Many of our average REALTORS are not aware that today's students are spending more time online learning than they do in an average classroom.  Most of our 20 and 30 year olds have spent their leisure playing video games and researching the majority of their master's and doctor's dissertations using the world wide web!

Our local library is no longer the source for updates and information.  We utilize search engines, RSS Feeds, and ISPs for our news and the way of the newspaper and magazine have been religated to coffee table material for doctor's and dentist's offices. 

So why is it that the majority of our long time real estate experts are pushing newspapers and magazines for advertising.  Why are our seasoned trainers only interested in websites, social networks, and syndication on the marketing end of real estate when we have many more waves cresting on our shores that need to be approached in order for our businesses to survive. . .

And speaking of business - Haven't the larger companies caught on that the business model of the past, is not the business model of today?  I guess we can discuss that at another time!!!






Comments (6)

Tristan Emond
Mindful Living Realty - Rapid City, SD
Rapid City Homes Sales Specialist

Wow.  Technology not important?  That's incredible.  Sure you need to know how to do the biz, but if you can't be found on the internet nor be able to use the toys of today - texting, email and the like, your client pool is going to be considerably smaller.  A number of my clients I text more than speak with them on the phone...I prefer to try to stay on the edge of technology - without going over the edge on new stuff.

Sep 13, 2009 06:38 AM
Lori Bonicelli
Bonicelli Design - Marietta, GA

I am 33 and if it doesn't have a website, it doesn't exist!  I haven't picked up a magazine or a newspaper in years. My yellow pages came yesterday and it went directly into the recycle bin.  I want to see my agent all over the internet and constantly seeing the new and innovative ways they are selling their properties. These "veterans" are just past their technology prime. IMHO

Sep 13, 2009 06:38 AM
Kathy Becklin
Aloha Realty Group - Kihei, HI

I'm orignally from the high-tech industry.  I see many REALTORS think of technology as either a silver-bullet or as a huge obstacle.  It should be neither.   It is a tool, albeit frustrating at times, that may make the traditional parts of real estate easier, better or cheaper.   You still need to stick with the basics of lead generation but using technology allows you to reach out to more people, prospects and clients.   


Sep 13, 2009 07:15 AM
Leslie Prest
Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ - Payson, AZ
Owner, Assoc. Broker, Prest Realty, Payson,

I matters for most people. But we stil run into a certain group of people (usually older) who don't use computers, maybe not cell phones, and don't care whether or not we do. The group is getting smaller every year, though.

Sep 13, 2009 09:06 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Because that's the way they have always doing it and they don't think the internet will last...which translates into they are lazy and don't want to change or learn.  They will be retiring soon or changing occupations.

Sep 13, 2009 12:38 PM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Why Indeed? I would say fear....but when we do not embrace change and do not ourselves embrace education necessary for our business models, then we feed the fear and we do not evolve with our markets....this is across industries.

Technology and the internet are the tools and mediums that we all as professionals need to embrace.

Sep 22, 2009 07:35 AM