Many times I have seen real estate agents, or agencies that capture many leads in their virtual office website (VOW) and then, time and time again, many leads go cold, or the person that has registered buys or lists through another agent. This happens all the time - how frustrating!!!
Here are 3 easy steps to help you increase your conversion rates from website registrations (in your VOW) to actual deals:
- Call them immeidately - waste no time (put a disclaimer on your website allowing you to contact them by phone if they register on your website) - so not be intrusive or pushy - just thank them for signing up and let them know you are there to help
- Send them a personal welcome email - mention their name, where they are looking to buy, and the type of property they are interested in - everything else can be pretty generic
- write them a person note card (if you have their address from the VOW sign-up, otherwise get it from them over the phone politely) - most agencies have little 3x5 cards you can send, it not go pick up a box of Crane cards with envelopes - and once again write something short and sweet that they will actually read - pop in your business cards as well
Amazingly I have seen something as simple as this increase conversion rates by 10%. Stop leaving money on the table.
I hope this brought some insight to somebody :o)
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