22 Ways to Dominate on Linkedin

Home Stager with Showhomes

My friend and Social Media / PR exper Gini Dietrich posted one of the best lists of how to use Linkedin I've seen. Linkedin is an often overlooked social media, brand building and networking tool that I use daily here at Showhomes.


Here's the info from Gini's post. Take some time to read her blog - it's excellent:

If you don’t know how to get started on LinkedIn, please allow me to introduce you to my friend Jason Baer, who wrote the BEST blog post on using the tool I’ve ever seen.

22 Ways to Dominate LinkedIn

Here are my 22 tips for dominating LinkedIn.

LinkedIn Profile
1. Upload a Good Photo
2. Complete Your Entire Profile, Including Prior Jobs
3. Include Email Address In Your Last Name (easier to contact you)
4. Use Keywords Liberally in Your Profile (think of it as an SEO page)
5. Link to Web Sites Using Keywords, not “My Web Site”
6. Link to Your Blog’s RSS Feed
7. Update Your Profile Often (keeps you on your contacts’ news stream), but Not Egregiously
8. Create Status Updates (like Twitter and Facebook)

LinkedIn Applications
9. Activate LinkedIn Applications that Connect to Your Content
- WordPress & Bloglink
- SlideShare
- Company Buzz (Twitter search)

LinkedIn Connections
10. Invite Anyone You Meet in a Business Setting
11. Use Custom Invite Text
12. Find Connections Through LinkedIn Search (company search is especially good)
13. Browse Your Connections’ Connections to Find People You Forgot or Missed
14. Invite Your Contacts from Outlook, Gmail, et al

LinkedIn Recommendations
15. Liberally Provide and Request Recommendations
- Use Custom Request Text
- Provide Guidance to Reviewers on Themes and Keywords You’d Like Included

LinkedIn Messages
16. Send Messages to Your Connections About Job Openings, Events
- Breaks Through Clutter of Inbox

Build Your LinkedIn Reputation
17. Set up a Search and Answer Questions in the LinkedIn Answers Section
- Search can also be set as an RSS feed
18. Join Groups (only enough so that you can participate in each one)
- Great way to meet new connections through group discussions
19. Consider Creating Your Own Group

Using LinkedIn for Business Development
20. Connect with Clients, Former Clients, and Prospects
21. Use Search to Find Appropriate Contacts at Target Companies
22. Use Search to Find Background Information on Personnel at Target Companies


We use linkedin at Showhomes to communicate with Realtors, Brokers, mortgage folks and homeowners. It's a great way to build a circle of influence and get your message out. I like Linkedin groups but find that writing recomendations for Realtors we think really do an excellent job is a great way to start a good business relationship.

How do you use Linkedin in your market?

Thomas Scott


Comments (8)

Kathleen Garvey
HomeSmart Cherry Creek - Denver - Denver, CO
Denver's Neighborhood Expert - Listings & Sales

Thank you Thomas....I admit I am behind on getting up to speed on LinkedIn.  Laterly, I am hearing more and more about the power of LI so I need to get busy and update it! THANKS for the tips!

Sep 16, 2009 02:23 AM
Kim Dillon
Creative Eye Home Staging - West Chester, PA

Thank you for the post.  I could use all the pointers I can get on this subject!

Sep 16, 2009 11:21 AM
Muffy collins
Bridgeport, CT

Thomas, this is great, I am new to linkedIn and just in the past few days I have worked on my profile.  This info help. Thanks!!!

Sep 22, 2009 09:05 AM
Home Staging
Showhomes - Nashville, TN

Thanks to all - I'm seeing Linkedin get more and more traffic and it is a great way to connect with clients. Love to hear what you do to get utility out of the site.

Sep 22, 2009 10:21 AM
Toronto, ON

Thanks for the great LinkedIn tips, Thomas.  I will need to join up to the site.

Sep 25, 2009 01:43 PM
Monica Bourgeau
Portland, OR
Business Coaching

Thomas - thanks for the post, we use Linked In but are not using it to its full potential. We spend most of our time on Twitter and Facebook but are learning more about Linked In. Thanks again!

Sep 25, 2009 08:57 PM
Paul Smith, BRE# 01107845
Sierra Sotheby's International Realty - Tahoe City, CA
Servicing the Lake Tahoe area Real Estate Needs

Great tips,



Mar 07, 2010 12:08 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Hi Thomas - So far I've really underutilized LinkedIn. These ideas from Gini will motivate me to make some much-needed improvements. Thanks for sharing this in the Rain!

Mar 07, 2010 01:35 PM