I have been house shopping recently and have been struck by the high number of mobile marketing tactics Realtors are using. Mobile Marketing is a buzzword to catch all of the tools you might use to route traffic to a customer's cell phone. Since our cell phones have almost become our home office, it makes sense that this would work, right?
I'm pretty savy on marketing, social media and technology but I'm old-school when it comes to driving around looking at homes. My wife and I like to grab flyers and keep the flyers as we drive. We make notes on them and keep them in a folder. This helps us remember the details and have it handy in the car when we are out and about.
Because, like many buyers, we rely on the flyer, we both find text messaging for home info hard to love. You have to stop driving and listen to the text, sometimes the text takes too long to get to you and you don't have a way to keep track of the homes you are looking at (prior to working with your Realtor of course.)
Making matters worse, twice recently I've gotten spam calls from mortage folks who are providing the service free to Realtors in hopes of capturing leads.
It's bad enough that I can't get information in the industry standard - the flyer. Worse, now the Realtor is the source of spam and his or her trust level just plummeted. For my wife and I, we have simply started boycotting homes that don't have flyers. Text messaging is nice and could be a helpful addition to using flyers but shouldn't replace the flyers.
What do you think?