From Anna Matsunaga, Team Momentum, Keller Williams Realty Tacoma, 253 353 2662 www.teammomentumrealestate.com
Verity Mom applicant-
News-- A Seattle area credit union, Verity Credit Union has created a contest that has created a real stir. The contest is to choose one local mother to be their "Verity Mom" This mom will be paid to blog, to make videos and commentary on local events and review local businesses. In launching the program and through the contestants doing all they can to get attention for the contest Verity has gotten much more attention than some expensive TV campaign ever could. This is smart high tech, high touch all the way viral marketing.
I am so impressed with the Credit Union for thinking of this idea and am excited they have decided to target the audience they have, one that often does not get the respect of the community or the focus of businesses that advertise. I liked the idea so much I decided to go ahead and apply myself. Now I am one of 34 local area women who are competing for the title of "Verity Mom. Funny thing is I had not even heard of Verity until Saturday of this week, that evening I logged into facebook and there was an ad for the contest.
I had appointments scheduled for the entire next day, but decided to see if I could make it work any way to get my application in. I had less than 4 hours to work on it and that was punctuated by feeding children and bed time stories. Still I was able to get my entry in just 5 minutes before the midnight deadline, although I must admit the blog and bio and video all were less polished than they would have been had I known about it sooner. I am excited about this no matter who wins!
If you are a business owner large or small you need to go to their website www.veritymom.com to see how they have created this awesome viral marketing. While you are there please comment on my entry/blog. ( I am entry #27) If you are in WA you should look into an account with them, any CU that thinks out of the box like this has to be banking extraorinare.
Also if you have a business or service that you own, or that you really like and it is family friendly please comment here on this blog with info about it, why do you like it and their name and web address, I will include them in the resources page Verity has on line for all to see.
If you have ideas for blog topics that would benefit moms ( or at least make them laugh) please write about them to me in comments as well.
Looking forward to hearing from you!
--Anna Matsunaga
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