New ActiveRain and Localism embed code is available for your RealBird listings - SEO benefits

By
Services for Real Estate Pros with RealBird Inc.

We extended the available options for embedding your listings that are published via RealBird. The new ActiveRain, Localism and blog post widget is an HTML embed code and designed for maximizing the SEO benefits of reposting your RealBird listings to your blogs. As opposed to the other RealBird listing widgets, this new version generates an embeddable flyer as a HTML code, that you can copy and paste into your blog post and it has many deep links to your RealBird single property website, to your social media accounts (Twitter, Facebook, MyBlogLog, AR) to your regular website, to your other homes for sale and even to your RealBird Property Search application.

How to use this new feature:

  1. Publish your listing on RealBird as usual
  2. On the listing management page, there is a new link under the Share section: "Embed it in ActiveRain & blog posts"
  3. Click that that link to open the widget configuration page
  4. You can set the width for the listing flyer: There are two pre-defined width options. One for posting to ActiveRain and Localism together and one for posting only to ActiveRain. They have different width requirement so select the preset option that fits your needs. You can also define custom width between 450 to 800 pixels if you plan to post it on other blog platforms or website with different design theme.
  5. You can also decide whether to show the contact information section and whether to center the widget in the post or align it to the left. Check and uncheck the appropriate checkbox.
  6. Finally, click "Generate code" and copy the generated code (you can preview it on the same configuration page also)
As you can see, it takes less than a minute to generate the code for your existing or new listings on RealBird. Make sure that when you paste the code into ActiveRain or your blog, you switch to the HTML mode of the code editor.

This is currently part of the free service so go ahead, get your code and post it away.

Below are a few examples embedded in our post (with the listing agent/broker's permission)

Elegant & Gracious Home in Springwood Estates, Hopkinton


Overview
Maps
Photos
Features
Description
Video
Neighborhood














$949,900
Single Family Home
For Sale
Main Features
4 Bedrooms
2 Bathrooms
2 Partial Bathrooms
Interior: 5413 sqft
Lot: 45,870 sqft
Location
14 Smith Road
Hopkinton, MA 01748

Kathleen Buckley

Kathleen Buckley

(508) 259-9411
kathleen@kathleenbuckley.com
http://www.StarRealtyHopkinton.com



Listed by: Star Realty Hopkinton
Our recent listings
Subscribe to our listing feed
See more Hopkinton, MA real estate for sale


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Cobblestone Short Sale


Overview
Maps
Photos
Features
Description
Neighborhood














$329,000
Single Family Home
For Sale
Main Features
3 Bedrooms
3 Bathrooms
Interior: 2629 sqft
Lot: 0.50 acre(s)
Location
979 SW Squire Johns Lane
Palm City, FL 34990

Eric Slifkin

Eric Slifkin

Keller Williams Realty
(888) 288-1765
eric@treasurecoasthomesales.com
http://www.treasurecoasthomesales.com



Listed by: Keller Williams Realty
Our recent listings
Subscribe to our listing feed
See more Palm City, FL real estate for sale


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Comments (69)

Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Hi Zoltan, this displays quite nicely.  I already had my listing in AR with my own code so I tried the RealBird AR code (not the backpage code) in my Backpage ad, and it worked nicely there.  Thanks!  John

PS - is it OK to frame in the property listing page into our own websites?

Sep 27, 2009 09:38 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Wow. Thanks Alexander !!! Did you guys hear that? it looks like that this new RealBird embed code works in Backpage too. So you can use this rather than our previous, basic code. Do you have a link to your backpage ad? I'd love to see it.

Re: PS - could you send me a link of the property listing page you refer to? You can email it to us at support@realbird.com.  I let you know the options as soon as I understand what you'd like to achive.

Thanks again for pointing out the Backpage compatibility !

-- Zoltan

Sep 27, 2009 11:02 AM
Ashton Coleman
ONE Sotheby's International Realty - Miami Beach, FL

RealBird, You All Rock!!

Uber Cool Coding... Just implemented and tried a few new ideas for listings here:

BentleyBeachHilton817.Miamidreamrealty.com

RealBird Listing SlideShow

ActiveRain BlogPost

The SEO Benefits seem to be working quite well! I'm all over PG1 of Google for different keywords pertaining.

Thanks again for the updates, coding and additional SEO help,

Ashton

Sep 27, 2009 02:14 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Ashton - Very nice !!! Thanks for sharing. Lot of innovative uses of the the different RealBird widgets.

Sep 27, 2009 02:45 PM
Kathryn Gorham
Green Key Realty - Emerald Isle, NC
Emerald Isle NC Crystal Coast

Great feature and great responses!

Sep 27, 2009 03:55 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Thanks Kathryn

Sep 27, 2009 04:07 PM
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Hello Zoltan, here's the backpage link: 

http://portland.wweek.com/HomesForSale/_155_000_2br_vancouver_wa_condo_for_sale_one_level_ground_floor_right_size_/classifieds/ViewAd?oid=1930895

 

This morning doing a Google search for "vancouver wa condo for sale" the backpage ad using the RealBird AR code is in 9th position, and the RealBird ad is in 10th position!  :) cubed!  John

Sep 28, 2009 05:43 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Amazing ! The slideshow works on Backpage.com perfectly. I repost it with the link below (maybe it moves your Backpage post with the RealBird code up to the 8th postion :) Great SEO, great presentation. So here it is properly linked:

http://portland.wweek.com/HomesForSale/_155_000_2br_vancouver_wa_condo_for_sale_one_level_ground_floor_right_size_/classifieds/ViewAd?oid=1930895

This worth another post, may I use your comment and data above as an example (SEO :) ?

Thanks

-- Zoltan

Sep 28, 2009 05:48 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Alexander - It's at the 8th position as of right now. If searching for the exact term "vancouver wa condo for sale" with quotes, it's #1 !!!, although very few consumers do that. 8th position for such a generic term is simply amazing. Great job Alexander, BackPage (and RealBird:)

Sep 28, 2009 05:54 AM
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Hello Zoltan, I think a post on the use on backpage makes sense.  However, yesterday I did a second ad for another of my condo listings, and put the two separately on backpage.  Only the one noted above had the great juice, while the other one did not go anywhere.  If we could find out why the one was better, and keep doing that thing better (or improve on it), it might be worth donig before the next blog post.  Thanks.  John

Sep 28, 2009 06:08 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Could you send me the link to the other one? I analyse it. What I found in this good performing one is that both the RealBird listing website, both the BackPage ad using it has Vancouver WA condo for sale (the exact target keyword) in the title and the post slug (Url). Both on RealBird and on BackPage.

There is two purpose for the next post: 1) show that the new RealBird widget works and looks great on BackPage and their distribution partner sites 2) using BackPage with the RealBird code generates good search results.

Let's fix the other one and I start writing the post in the meantime. (Having a dedicated post using your example with proper link will certainly add even more SEO juice to your own ad)

-- Zoltan

Sep 28, 2009 06:19 AM
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Hello Zoltan,

Here's the link to the other condo home's bp ad:

<a href="http://portland.backpage.com/HomesForSale/_134_500_2br_cute_and_comfy_one_level_ground_floor_condo_home_come_see_/classifieds/ViewAd?oid=1927797"></a>

 

I see I did not start this ad's title with "vancouver wa condo for sale".   Anything else?  Thanks!  John

 

Sep 28, 2009 06:48 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

That seems to be the major difference. I suggest to use Google Keyword Tool to find slightly modified keywords so that your ads do not compete with each others in the search engine.

I did some keyword search volume lookup and found a few variations. Please try it yourself. You can just plug in your RealBird Url and the Google tool will suggest keywords with search volume stats. Search volume indicated by the Google Keyword Tool does not necessarily translates to more click-throughs as head of the search curv vs long tail is harder to target. But nevertheless adding the location (vancouver wa) to the begining of the title/url and then some variation of condo for sale may help. Interestingly "condos for sale" - prular - vs "condo for sale" single has much higher search volume. That sort of things. But changing the title on BackPage is definitely big step forward.

-- Zoltan

Sep 28, 2009 07:25 AM
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Hello Zoltan, I'd also note that my previous AR listing post for the condo at $134,500 (not using RealBird code) got knocked from 10th position to page two.  If we can work an getting a triple play, all on page one (with perhaps some variety), now that would be fun!  John

Sep 28, 2009 07:59 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

See, that's what happens if you are not using the RealBird code :) Just kidding.

It would be fun if we could create a case study for such a great search term and showing how RealBird, BackPage and ActiveRain post of the same can rule the first page on Google. 

BTW: The RealBird version of your Vancouver WA condo for sale is now at the 5th position on the first page on Google. It's climbing up step by step all day long

A few suggestions: 

  1. Add a Vancouver WA condo for sale link to the sidebar of your ActiveRain settings and make it point to your RealBird or Backpage ad. Those links are on each of your distinct posts so they may count as extra backward links. I suggest to link to a few most recent RealBird listing websites of yours, but I suggest not to overdo it. You have to balance usability with SEO. Make sure you use the keyword term as the anchor text.
  2. Why don't you post another AR post with using the RealBird widget code and see how that performs compared to your other code. It's up to you but I think doing it once (i.e. duplicate post with different design, content and links) might not be a problem but would reveal a lot as a test case
  3. You may want to add a link pointing to your AR post to your RealBird listing website. In the editor in RealBird you can add a Even more info link. No need to change the Backpage post. But this way you would have a backward link coming from your highly ranked RealBird listing website to your AR post
Let's see what happens then... This is fun.

-- Zoltan

Sep 28, 2009 10:48 AM
Ryan Hukill - Edmond
ShowMeOKC Real Estate Pros of KW Elite - Edmond, OK
Realtor, Team Lead

Wow, lookin' good!

Sep 28, 2009 03:20 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Ryan - Thanks for the wow. Glad you like it. 

Sep 28, 2009 04:09 PM
Brenda Magness
Ebby Halliday REALTORS, Southlake - Southlake, TX
Brenda Magness Realty Group, Southlake, Texas

Thanks, you just saved us 10 minutes of layout and editing every time we blog a new property on AR (about 5 hours a year!!!). We Love Real Bird! 

Oct 01, 2009 04:01 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Thanks ! More productivity improvements are on the way

Oct 02, 2009 11:32 AM
Yvette Palmer
Agave Premier Properties & Investments - Rio Rico, AZ
REALTOR, Rio Rico, Arizona Homes For Sale

Thanks for all the tips, great stuff!

May 27, 2011 02:32 AM