For over a decade, the Maui's Kapalua Resort has been known for hosting the season-opening event of the PGA TOUR. This year, the resort welcomes Seoul Broadcasting Systems as the new sponsor, replacing Mercedes-Benz. The SBS Championship will be played on one of Maui's finest and most challenging golf courses, the Plantation Course.
The tournament is scheduled for the week of January 4-10, 2010. In order to be eligible, the PGA touring professional must have won a tournament the previous year. Approximately 34 players will be competing for their share of the $5.6 million purse.