"Where's the Beef?"

Real Estate Sales Representative with for real estate results in the Tri-Cities.

It's been called a cultural phenomenon and a marketing metaphor.

By questioning the matter of a hamburger twenty five years ago, Clara Peller coined the iconic phrase, "Where's the Beef?"

This question raised by the popular Wendy's ad created a value proposition for consumers to consider; whether they were actually getting steak, or just sizzle.

The message holds as much relevance today. 

For instance, savvy new home buyers entering the real estate market expecting value often raise style over function as a question of substance.

Real estate itself is an industry that offers pretty much the same old stuff, and I'm at a loss as to why so many REALTORS®, at least in the local markets, are at a point of competitive convergence. 

Adding value, beyond template websites and the usual "commoditized" services offered by most REALTORS®, seems to be presenting a challenge.

How long a Realtor has been in real estate doesn't really matter either; what counts is what they're doing now, or next.

"Where the Beef?" more here...


Posted by

Real Estate Evolved button

Real Estate Evolved®

All content, including text, original art, photographs and images, is the exclusive property of John Grasty, and may not be used without expressed written permission. All information is deemed to be accurate at the time it is written but is not warranted and should not be relied upon. Copyright 2010. © John Grasty, ABR, SRES, Licensed Real Estate Representative, 778-878-0778

DISCLAIMER: John Grasty disclaims liability for any damages or losses, direct or indirect that may result from use of or reliance on, information and opinions contained in this website or blog posts, or for accuracy of comments and opinions of visitors. Always seek the qualified advice of a professional.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate General Information
British Columbia Greater Vancouver
The Art Of Marketing You
Building Your Niche
Local Expert
Condo Specialists
Voice of Reason
value proposition
wheres the beef
unique proposition
marketing metaphor
competitive convergence

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

I like that where's the beef.  Most don't understand how you present yourself is everything.

Sep 21, 2009 06:10 AM #1
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


John Grasty

Your Tri-cities REALTOR, neighbour and volunteer.
Feel free to ask me questions...
Spam prevention

Additional Information