Even If They Don't Complain... Sellers Notice

Education & Training with Sell with Soul

If the brochure box is empty... they noticeFor Sale

If their brochures still show the original price after two reductions... they notice

If their agent hasn't done in an Open House in six months (or ever)... they notice

If no feedback cometh after showings... they notice

If there haven't been any showings in a month... they notice

If their Craigslist ad hasn't been refreshed... they notice

If their agent hasn't updated them on market activity... they notice

If their online photos are from two seasons ago... they notice

If the only time they hear from their agent is when he calls to ask for a price reduction... they notice

Just because a seller doesn't complain doesn't mean he's happy. And just because he's not complaining to his agent doesn't mean he's keeping quiet elsewhere. Trust me on this. If his agent doesn't seem to care about selling his home... the seller notices.

Coming soon - 16 Ways to Keep Your Seller Happy


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Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

"Just because a seller doesn't complain doesn't mean he's happy."

Absolutely.  Communication heads off complaints.  And I still struggle with recognizing that sellers would just as soon get bad news as no news.

Sep 22, 2009 11:40 PM #3
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Very true.  I've been fortunate this year that none of my listings have stayed on the market very long.  However it still means I have to communicate as the process doesn't end when the house goes under contract.

Sep 23, 2009 12:00 AM #4
Charlie Ragonesi
AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

SWelling is such a big and personal thing we as agents who do this a lot often forget that fact. Good post and something we all should remember

Sep 23, 2009 12:24 AM #5
Toronto, ON

It's really no different than customers at a store.  Poor service will cause them to leave (or not renew in the case of real estate agents) and most won't tell the store or you the reasons why they don't come back.

Sep 23, 2009 12:29 AM #6
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Mike - Me, too. But at least if an agent communicates, the seller might think they actually care.

Cindy - For me, it's easier to communicate during the contract-to-closing period. But I actually have nightmares where I've forgotten about a listing and left them hanging for months! Unfortunately, for many sellers... this is their reality.

Charlie - I'm not sure what SWelling is - but I'll trust you that it's important! ;-]

Sep 23, 2009 12:30 AM #7
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Yes they notice. I ask my sellers to please call when we get low on the drop box. I will bring them new ones. I tell them we are a team in selling their home, so we must communicate. Giving weekly updates and calling to just say hello is important.

Sep 23, 2009 12:37 AM #8
Mike Mitchell
Real Living Kee Realty - Saint Clair Shores, MI

Excellent Jen! You are so right, yes they do notice.

I love this post!

Sep 23, 2009 12:49 AM #9
Leslie Helm
Tennessee Recreational Properties - Jamestown, TN
Real Estate For Trail Riders

Another superb post, Jennifer! I agree wholeheartedly but I always wonder why sellers re-list with agents whose signs are always falling over, whose info boxes are always empty and whose ads are always full of typos, misspellings and punctuation problems.

Sep 23, 2009 01:07 AM #10
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Even of there's nothing positive to report, an update on the market is important. Seller's want to believe that they gave the listing to the best choice, they don't want to be counting the days until it expires.

Sep 23, 2009 01:15 AM #11
Ken Tracy
Keller Williams Realty Infinity - Naperville, IL
Helping clients buy and sell since 2005

Hi Jennifer.  You are correct.

I think I need to refresh a couple listings today on Craigslist!!!!

Thanks for the reminder,


Sep 23, 2009 01:36 AM #12
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Jennifer,

You are right the facts are the facts. Communication is the key and they do notice when they are not getting any!!

Sep 23, 2009 04:45 AM #13
Lee & Carol Barbour, REALTORS
Murphy and Hayesville, NC; Hiawassee, Blairsville, Blue Ridge GA and Copperhill TN - Murphy, NC
Mountain Living Team in Murphy NC and North GA

Great post Jennifer. We tell them on our initial Listing Appointment what to expect and how often they'll hear from us. Communication from the start.

Sep 23, 2009 06:37 AM #14
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

Nothing says lazy more than snow on a roof in July! But worse ---- NO PICTURE, I hate that.. Just saw a few today when fishing around realtor.com

Sep 23, 2009 07:53 AM #15
June Piper-Brandon
Long & Foster Hampden - Baltimore, MD
Piecing Dreams One Home at a Time

Jennifer, and they notice when you put up a new sign rider that they don't understand.  My seller called today to ask about the Home Warranty rider that I put up on the weekend.

Sep 23, 2009 03:11 PM #16
Maui Real Estate - Lisa B. Miller R(S)
Keller Williams Realty Maui - Kihei, HI

Jennifer - so true!  It's so important to set expectations with the sellers in the beginning and to FOLLOW THROUGH!  It also helps to anticipate a sellers' reaction to take care of the situation before it becomes an issue (however small).

Sep 24, 2009 05:46 AM #17
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I have a seller that noticies everything, from the good to the bad, but will only mention the bad.  Sometimes I hear the good by mistake...

Sep 27, 2009 02:00 AM #18
Andrew Monaghan
The Monaghan Group - Glendale, AZ
CRS, GRI, EPro Associate Broker

Communication is always the key, you are never bothering the client, they feel lost without interaction from the agent.

Oct 04, 2009 05:34 AM #19
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

Jennifer,  these are great reminders on how important communication is for our clients.

Oct 07, 2009 03:00 PM #20
Tim Hawkins
Remax Realty Pros - Pell City, AL
Realtor Pell City, Pell City Real Estate

Excellent post. I am going to print this out and make sure to keep it handy, Just as a reminder :)

Nov 06, 2009 07:44 AM #21
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Jul 22, 2012 11:05 PM #22
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