How Far Is Too Far With Photo Editing?

By
Services for Real Estate Pros with RealSatisfied

Just because you CAN digitally retouch a photo, it doesn't mean you should.

photo editingSome digital retouching is obviously overdoing it. I'm a fan of photo retouching in general. Because a great deal of digital photo editing is perfectly appropriate and certainly would not be misleading the consumer. It's a life saver for dark rooms, for example. I received a spam email this week from a company offering digital photo editing for real estate. You may have received one too. The text of the email seemed innocuous enough.

    Do you have Real Estate Photos that could have been better if only...?
  • A car wasn't in the driveway or on the street
  • Trash cans were not visible or objects on the lawn or signs :)
  • Camera flash in bathroom mirrors along with photographer
  • Dark rooms that are poorly lit

All of the things described seem appropriate to me. But the image that was included to illustrate their work caused me to pause. I'm not unfamiliar with high end digital photo editing, so I know what's possible.

The image to the right was the comparison illustration that was included.

Most of the edits were fine, in my opinion. I don't have an issue with the for sale sign being removed. I don't even have an issue with the sky, except for the fact that it looks completely fake. The sky and the for sale sign are not part of the product being advertised. For the same reason, I don't have a problem with Victoria Secret editing the models to make them look better. I know they don't do that with the clothes. In fact, they spend millions each year making sure even the color printed is exactly what you would find on the real product in the store.

In this photo comparison, some things do bother me a bit. The stains on the driveway are not there. That's part of the product, in my opinion. Less offensive, but still raising an eyebrow is the fact that the mailbox has been removed, and so has the telephone/electric pole behind the house. Maybe I'm being picky. Maybe. I've seen more heinous examples of photo manipulaton than this one. This is quite tame in many ways. It was obviously sent to thousands of real estate professionals, so this company must not see any issue at all.

But it made me pause and wonder: Where is the line?

I know where I would draw the line, but I didn't know where others might. So, I forwarded the email to several real estate pros I respect and the response was mixed. So i thought I'd see what the AR community had to say about this specific example and on the subject in general.

How far is too far when it comes to real estate photography?

Related links: Ethics Of Photography: Career Suicide by Photoshop : On Photo Retouching, A Third Time : The Ethics of Photoshopping Real EstateLittle Grey Lies: Photshopping Listing Photos

8/17/06 Update: “Remember, if a consumer claims they relied on a representation as real and true, and it turns out to be an enhancement and false, the licensee will have to defend the action. Why would anyone wish to incur this risk?”

Comments (148)

Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production
Good tips....thanks
Jun 21, 2007 07:47 AM
Mitchell Captain
AllSpec Professional Property Inspections Inc - Fort Lauderdale, FL
Home inspections in Broward, Dade, and Palm Beach
Very interesting reading, Thanks all.
Jun 21, 2007 08:43 AM
Thomas M. Pino
Sweetwater Home Inspection - Sugar Land, TX

Editing a photograph, especially in my business as inspector could get me into trouble. I never edit. I just make certain that I tell the truth. whether it is dark, improper exposure or what ever the case may be. I do not edit the photographs I take but I certainly do put small amount of comments inside the photographs that appear in my reports. Pointing out the exact problem.

I think editing, like when you pick up a magazine, is not showing you the real thing.      

Jun 21, 2007 11:57 AM
Jeff Turner
RealSatisfied - Santa Clarita, CA

Leanne... your post was an excellent example of why you should edit sometimes!

Maureen... color matching is a science. Even the best struggle with it.

Roberta... thank you for chiming in.

Larry, Mitchell.. thank you.

Thomas... thank you for your inspector's perspective. I appreciate it.  

Jun 21, 2007 07:00 PM
John Hurlbut
Keller Williams - Puyallup - Puyallup, WA

About all I do to photos is:

  • Correct the levels and white balance.  This simply fixes my lame ass photography skills.  Presents the room or the home in a more natural light.
  • I will remove cars from driveways, trash cans, water hoses, extension cords, etc.
  • I'll generally leave the sky as it is, even though most times in WA it's gray, grey, or some shade of full cloud cover.
  • In my first year as an agent, I do admit that I did remove a power line or two.  But I won't any longer as it does accurately represent the home.
  • I have occasionally "greened" up a yard or two.

Here is an example I did for one of my listings and used it to show others in my office what is possible with Photoshop (I used to work for Adobe, so I may be at a slight advantage)

http://trekkin.com/beforeafter.html

In this photo I:

  • Removed the debris (bbq's, etc) from the left side of the door.
  • Removed the garbage cans from the left side of the garage
  • "Fixed" the broken window downstairs (This was to be done shortly after the home went on the market, so I felt it was still an accurate representation of the home)
  • Removed the dangling electrical cord by the garage
  • Notice the power lines are still in the photo and that would have been an UBER easy fix.
  • The sky is still that shade of full cloud cover.

Did I go too far?  I don't think so.  Your comments?  I also left the photos full size so you could see any editing blunders I may have made.  At 400 px wide as is typical on the MLS, they would be barely visible.

Jun 22, 2007 06:59 AM
Jeff Turner
RealSatisfied - Santa Clarita, CA
John... No. I don't think you went to far either, based on your explanation.  The only "questionable" thing in my mind is the window, but if it was truly fixed a few days later, then it's not deceptive, in my opinion. But it all begs this question: Why not just move the electrical cord, the bbq, garbage cans and wait to take the photo when the window was fixed and the sky was blue. :)
Jun 22, 2007 07:10 AM
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate
I personally wouldn't have gone this far, but I wouldn't be overly concerned about it either.
Jun 22, 2007 07:41 AM
The Moore Team
Keller Williams Integrity First Realty - Gilbert, AZ
Wow, what a difference!  I would want to live somewhere where the sky always looked like that.  :)  I just wanted to introduce myself, I read a lot of your blogs and find them very interesting.  My name is Danielle and I work for The Moore Team.  Thanks for the great posts!
Jun 22, 2007 08:17 AM
Maureen Maureen
Orangeburg, NY

John - Wow - you are a real Photoshop pro.  You should post your comment as a blog in the photography group.  

OK I would not actually do it but I think some virtual landscaping would have been a really nice addition.  ;) 

Jun 22, 2007 10:22 AM
Sharon Leigh
Sharon's Graphic Reality - Port Saint John, FL
(Graphic Reality) Got PhotoLogo? CandelLife@Gmail.
So altering the image of the property is seen as not good when it goes too far... what about the agents picture on their business card? Is it ok to removed wrinkle, blemishes... take a few pounds off? LOL..... seriously... how far would be too far on that?
Jun 22, 2007 12:19 PM
Kat DeLong
LakeView Realty Enterprises, Inc - Lake Arrowhead, CA
Realtor DRE#01235311, Lake Arrowhead Real Estate (

Well...I think, unless we're actaully selling ourselves (for $'s),  we can rid those nasty little wrinkles. What say  you? LOL

 

 

 

Jun 22, 2007 12:33 PM
Roberta Lee
Century 21 Olde Tyme - Norco, CA
Norco Corona Riversid Homes For Sale

Sharon

You better believe it.  Who wants to see my wrinkles?  Not me!  :)

Jun 22, 2007 02:07 PM
Sharon Leigh
Sharon's Graphic Reality - Port Saint John, FL
(Graphic Reality) Got PhotoLogo? CandelLife@Gmail.
I'm trying to fight the urge not to post too many times in here but this is such a great blog you started Jeff!! Kathy and Roberta, I'm about to fall out of my chair here!
Jun 22, 2007 02:31 PM
Kat DeLong
LakeView Realty Enterprises, Inc - Lake Arrowhead, CA
Realtor DRE#01235311, Lake Arrowhead Real Estate (
  Chair               




OOPS....I think you must have.
Jun 22, 2007 03:16 PM
Jeff Turner
RealSatisfied - Santa Clarita, CA
LOL... Roberta, you go girl!
Jun 22, 2007 06:09 PM
Ginger S
Wilkinson & Associates, Wilmington NC - Wilmington, NC
Wilmington NC Real Estate & Relocation~

Jeff, The key thing to do is to take the photo correctly in the first place.

  • Remove all distracting objects such as trash can, bikes etc
  • Try different angles to get the house in the best light and see the most of it
  • Frame the shot properly
  • Edit it by cropping, brightening, color correction
  • do not remove permanent objects such as utility poles
  • Brown grass..In NC all our warm weather grasses go brown in the winter. So if the photo was taken then and the home is still on the market in the spring go back and take another
  • Do not portray a false image..no-no!

Ginger

Jun 23, 2007 04:58 AM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

KitchenTaking a few minutes and picking up the strays can make a HUGE difference.  There are NO ethical issues that one can possibly present with images that are edited in camera. 

And, the nice touch was that the owner (standing behind me while I shot this with a point and shoot digital camera) said I needed to do all of the rooms.  And that after looking at her house on the website, she might not want to move...

That makes me want to shoot stuff like this...Fuzzy Room

Jul 20, 2007 01:18 PM
Jeff Turner
RealSatisfied - Santa Clarita, CA
Lane... please don't start shooting photos like that. :)
Jul 20, 2007 03:35 PM
Mike Gambino
Prudential Patterson Realtors - Florissant, MO
GRI

I saw someone ask but never saw the response, so here it is.

Taken from NAR 2008 Realtor Code of Ethics:

Article 12
REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations.

Feb 09, 2008 04:43 PM

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