Just because you CAN digitally retouch a photo, it doesn't mean you should.
Some digital retouching is obviously overdoing it. I'm a fan of photo retouching in general. Because a great deal of digital photo editing is perfectly appropriate and certainly would not be misleading the consumer. It's a life saver for dark rooms, for example. I received a spam email this week from a company offering digital photo editing for real estate. You may have received one too. The text of the email seemed innocuous enough.
- Do you have Real Estate Photos that could have been better if only...?
- A car wasn't in the driveway or on the street
- Trash cans were not visible or objects on the lawn or signs :)
- Camera flash in bathroom mirrors along with photographer
- Dark rooms that are poorly lit
All of the things described seem appropriate to me. But the image that was included to illustrate their work caused me to pause. I'm not unfamiliar with high end digital photo editing, so I know what's possible.
The image to the right was the comparison illustration that was included.
Most of the edits were fine, in my opinion. I don't have an issue with the for sale sign being removed. I don't even have an issue with the sky, except for the fact that it looks completely fake. The sky and the for sale sign are not part of the product being advertised. For the same reason, I don't have a problem with Victoria Secret editing the models to make them look better. I know they don't do that with the clothes. In fact, they spend millions each year making sure even the color printed is exactly what you would find on the real product in the store.
In this photo comparison, some things do bother me a bit. The stains on the driveway are not there. That's part of the product, in my opinion. Less offensive, but still raising an eyebrow is the fact that the mailbox has been removed, and so has the telephone/electric pole behind the house. Maybe I'm being picky. Maybe. I've seen more heinous examples of photo manipulaton than this one. This is quite tame in many ways. It was obviously sent to thousands of real estate professionals, so this company must not see any issue at all.
But it made me pause and wonder: Where is the line?
I know where I would draw the line, but I didn't know where others might. So, I forwarded the email to several real estate pros I respect and the response was mixed. So i thought I'd see what the AR community had to say about this specific example and on the subject in general.
How far is too far when it comes to real estate photography?
Related links: Ethics Of Photography: Career Suicide by Photoshop : On Photo Retouching, A Third Time : The Ethics of Photoshopping Real Estate : Little Grey Lies: Photshopping Listing Photos
Taking a few minutes and picking up the strays can make a HUGE difference. There are NO ethical issues that one can possibly present with images that are edited in camera.

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