Have you used RADIO to market your personal brand? Help!
I am not saying this to brag or toot my own horn but I need to preface this question with respect to where I have been and where I am going...
I have done an excellent job of building strong name recognition in my market area since 1994. I host community events and have branded myself with Coldwell Banker very well...I have ranked nationally with Coldwell Banker for listings sold...
However, I have never used RADIO...I am re planning my entire marketing strategy for 2010 and I do all of my business planning, goal setting and budgeting by October 15th of each year...I have met with a local radio station and am considering hosting my own 30 minute radio talk show. It will broadcast LIVE each week...T
he cost is not so cheap but I feel I can get a few sponsors to cover a large portion of this...It is a 90 day contract but I am OK with that knowing that no new marketing is measurable without consistency..Curious to ask if you have ever used RADIO - did it work for you? What pro and cons do you see or what are your feelings about it...I also need to say that NO other agent in my marketplace is using this form of advertising...It feels like a win - win but even after 15 years of marketing and even speaking all over the country to help other agents...I need to ask you my fellow agents for some advice! Help!
I also am signing a contract next week for ITUNES! I am really excited about that to give REAL ESTATE professionals or anyone for that fact the ability to subscribe to Motivational Moments with Liz! -
I have thought that having the radio show will be a great way to market and broadcast that as well...all broadcast (radio and itunes podcast) will also be able to be stored on my web for people to listen to if they miss the show...
By the way...the goal is not be 51st in the nation for CB for listings sold in 2010 but to be in the top 10! I have to CORNER the market in my area...
How are you doing this? Please share...
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