Do people who report on real estate market activity actually think about what they are doing? I understand the concept of sensationalism in reporting, where a newspaper can sell more copy with an exciting headline.
Today's Business Section Of The Tallahassee Democrat
In the real estate report pictured below, a reporter's message is that the market improved.
Today's Real Estate Blog - Tallahassee Democrat
In the real estate blog pictured below, I report the actual activity in Tallahassee. Still declining, though not as bad.
Do Not Mislead With Real Estate Reporting
I get the fact that confident consumers buy more. I really do. But I also think that the average consumer has a brain and will only fall for fictitious reporting for a while. That garbage needs to be in the past, and real estate professionals need to step up and provide the reality where the media is missing the mark.
I suspect newspaper reporters do not have the time to research this, they just write a quick piece based upon NAR reports. I propose that if you value your reputation with clients, you will give honest, fact-based opinion on the market.