Do you ever find yourself in a rut? Sometimes it seems like business comes to a stand still, especially in this economy. The best thing you can do is "make it happen" for yourself.
There are so many things you can do to promote yourself that are relatively inexpensive. One of the things I recently did paid off for me. I designed and ordered 1000 great postcards from Vistaprint.com for less than $80. I targeted "For sale by Owners" and rode neighborhoods looking for my prospects. I put a postcard in each box that had a FSBO. I know...lots of stops; chances are nobody's going to call, but what if only 1 did call? Wouldn't the advertising have paid for itself? It worked... I handed out only 100 cards and got 5 clients. All of a sudden I had many projects I was working on. It was all because of good old fashioned, nose to the grind stone, turning up clients by seeking them out myself.
People are starved to be educated on what home staging will do for them. Once you explain the benefits of home staging and the potential it can bring not only the price the house sells for but the return on investment, peoples ears perk up pretty quickly. I have found that people don't mind spending the money for a home stager once they are educated on what home staging can do for them in the sale of their home.
One other great method I use is doing a presentation at the Realtors weekly sales meetings. They love the tips, information and before and after pictures, especially when you attach the D.O.M (Days of Market) which really hits home with the Realtors. Sometimes I won't get any leads other times I am there a couple of extra hours discussing potential clients and how we can best meet their needs. Many times I make a new contact with the Realtor and if we end up working together on a regular basis I will give that Realtor a discounted rate for all the potential clients they send me. Just like any business home staging is about supplying an answer to a problem.
So get out there and shake some trees....the business is there and now more than ever with the market being flooded with homes, people NEED their home to "stand out" among the rest. The way to do that is "Home Staging"!
Hope everyone has a very successful and blessed day!
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