Single Property Websites

Real Estate Broker/Owner with Bluefax Realty, LLC

Why would a Seller want their agent to setup a Single Property Website? After all, it is advertised in the MLS and, right?

Absolutely, if you're property is in the MLS, then it is fed up the chain to 

But what about the people that drive by your property, and want more information, but are reluctant to call " A Salesperson".  Sometimes, they really are "Just Curious" and might over speculate as to what a property is priced at, and they just keep on driving.... But what if they look it up, and discover it really is within their grasp, OR even that of a friend or relative that may be looking. 

To back up the single property website, I also employ another modern technological marvel, the cell phone.  Now I am not a huge fan of texting, and I certainly didn't like it when it first went main stream.  It cost extra, I didn't get to make that personal contact that we all love and enjoy so much ( can you hear the sarcasm here?) But I do listen to my clients, and MANY of them DO Text.  And often. With this in mind, my listings also carry a rider that not only advertises the single property website, but also a "Text for more info" link.  Send a text, get an instant reply with more pictures, the price and contact info to save for later, AND a link through to the whole website when they get back home.

You can try it here by going to and entering property id 64840. It simulates the texting experience you get on your phone.  I use this on ALL of my listings. (This id number may change...after I sell the property, and I WILL sell it, so if it is no longer active, just drop me a line and I'll be happy to give you a new id to check out!).

Have a great day, and happy hunting!

Comments (4)

Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Hey John. Thanks for the information. I am definitely going to check it out. Have a great weekend. Great post.

Sep 25, 2009 05:24 AM
Associate Broker Falmouth MA Cape Cod Heath Coker - Falmouth, MA
Heath Coker Berkshire Hathaway HS Robert Paul Prop

Actually real doesn't have all listings. Less than half of all licencees in the US are in ANY MLS. Many others click the opt out button so their listings don't go to realtor .com. Why feed content to a site that is going to compete with your web site for search results? Why do you think there is a need for single property websites? Could it be search engine results?

Sep 25, 2009 05:27 AM
Charles Stallions Real Estate Services
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

I will have to check it out as well, appears to be such a good idea. I would think you could get a lot of hits from it as well.

Sep 25, 2009 05:29 AM
John King
Bluefax Realty, LLC - San Antonio, TX
President & Broker


Good to know about some 'opting out' of  Seems to me, that we promise our sellers we will do our best to sell their property, not compete with others on rankings.  What with fiduciary responsibility and all.

It is just as I stated in my blog: some people are shy and feel they are bothering the agent by calling and asking a bunch of questions. This gives them a way of satisfying their curiousity AND potentially bringing a buyer forward.

As far as search engine results, there are over 6,000 active agents here in San Antonio, TX. A LOT of them are with POWERHOUSE brokerages with WAY more advertising $, aka SEO programming available to them, than I have.  I know, I used to work for them, AND I paid the splits to cover those expenses. Now I work for a smaller company, keep a lot of more of the income that I generate, and in turn am free to realize the return on my advertising efforts vs. calls going to the agent on duty.

My take on single property sites is truly as innocent as I explained above.  If it heslp with SEO, GREAT!  Win -Win. And WE ALL like that, dont' we??

Sep 25, 2009 05:38 AM