Why would a Seller want their agent to setup a Single Property Website? After all, it is advertised in the MLS and Realtor.com, right?
Absolutely, if you're property is in the MLS, then it is fed up the chain to Realtor.com.
But what about the people that drive by your property, and want more information, but are reluctant to call " A Salesperson". Sometimes, they really are "Just Curious" and might over speculate as to what a property is priced at, and they just keep on driving.... But what if they look it up, and discover it really is within their grasp, OR even that of a friend or relative that may be looking.
To back up the single property website, I also employ another modern technological marvel, the cell phone. Now I am not a huge fan of texting, and I certainly didn't like it when it first went main stream. It cost extra, I didn't get to make that personal contact that we all love and enjoy so much ( can you hear the sarcasm here?) But I do listen to my clients, and MANY of them DO Text. And often. With this in mind, my listings also carry a rider that not only advertises the single property website, but also a "Text for more info" link. Send a text, get an instant reply with more pictures, the price and contact info to save for later, AND a link through to the whole website when they get back home.
You can try it here by going to http://www.ZMls.mobi and entering property id 64840. It simulates the texting experience you get on your phone. I use this on ALL of my listings. (This id number may change...after I sell the property, and I WILL sell it, so if it is no longer active, just drop me a line and I'll be happy to give you a new id to check out!).
Have a great day, and happy hunting!