What about Virtual Staging?

Real Estate Broker/Owner with Carlson Properties 325-721-2429 0528582

There are virtual assistants, paperless transactions and now virtual staging. What is virtual staging?


  I had to do a little homework surfing the net to make sure I understood virtual staging because you see, virtual staging is not really there.  It is real estate "make believe."  It is more akin to a blueprint to a house.  Everybody knows the blueprint is NOT the house.  It is just a plan.  On the other hand, the MLS photos are guaranteed to look great and there is no heavy lifting of furniture involved. That may be the best part that  there will be no heavy lifting of furniture, no moving  of furniture in and out of the house, no interminable  waits for the rental furniture to deliver or pick up.    No heavy lifting sounds great particularly since I have had a recent onset  of lower back pain. 

You see virtual staging is VIRTUAL.

  Now that's profound!   Virtual means that you will see the furniture on the photos on the MLS, but when you show the house, it will be the same letdown you have the day after Christmas when there are no more presents to open and all the dirty dishes are still in the sink. It was a pretty picture on the MLS but where is it in real life?  So Sorry, So Sad not there any more.  Does a Realtor really want a sad, disappointed client?   Just another lonely, empty room that I don't think all that furniture in the photo would have fit in here anyway.

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Beverly Carlson,  REALTOR, GRI, ASP, IAHSP, RESA


Carlson Properties           

Abilene, Texas


To See Abilene's Staged Homes, go to www.stagedhomes.com


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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Beverly, There are Flyers you place in the house and show the clients that came in what the house could have looked like. Now all you need to do is place your own furniture......At least that is the pitch, I do not know and I have not tried it. Let's hear from the community if anyone did?

Sep 26, 2009 08:59 AM #1
Ally Wangsness - Seattle Real Estate Broker
RE/MAX Metro Realty, Inc. - Seattle, WA

I have heard of virtual staging, but have not used it yet. I think it is a good idea.

Sep 26, 2009 09:11 AM #2
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

I agree a flyer would be a good marketing tool in the home, but I think the emotion may still  be disappointment.  I think that virtual staging is better than no staging, but the emotional appeal will be missing is a major drawback.                

Sep 26, 2009 10:40 AM #3
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Ally,  I am interested in what others think of virtual staging, too. Thanks for your comment.

Sep 26, 2009 10:42 AM #4
Kimo Stowell
HI Pro Realty LLC RB-21531 - Honolulu, HI
REALTOR Associate® RS-76763 - Honolulu Hawai'i

Aloha Beverly,

As a virtual stager myself, I believe it is best to use the renderings created for a virtual stage at the property for potential buyers to look at while they view the property and not necessarily as MLS photos. If one decides to use them as MLS photos I believe there should be a clearly stated disclaimer that states the property is empty of furniture and accessories and the photos are a suggestion of what the property might look like. I think that's the only ethical way I would consider using virtual renderings as MLS photos.


Sep 26, 2009 11:57 AM #5
Kris Haug
Papilios LLC - New Orleans, LA

Virtual staging has reach another level, reality, almost: http://staging.papilios.com/ our client (realtors) are gaining more showings and that's what matter to them.



Sep 27, 2009 01:17 AM #6
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Hello Kimo,  I agree that there should be a disclaimer on virtually staged photos.  It will dampen the buyer excitment    perhaps but at leaslt it is disclosed not to expect to see this when you view the property.   Visual is powerful.  I am not convinced t hat the buyer has the ability to hold the image in their mind, but as  you say if the renderings are in the property, that will give them something to look at while showing.

Kris, the virtual photos are pretty, maybe a tad too perfect!   A "real" staged room should not be too perfect or it looks a little sterile perhaps. I would like to know more about how you get the photos for the staged homes.  Are there models that have been staged and then photographed?  As you see, part of my difficulty comes from not understanding the process.  I thought I was doing good to figure out my digital camera.


Sep 27, 2009 12:04 PM #7
Kimberley Hawley
Hawley Interiors & Staging - Caledon, ON
Hawley Interiors & Staging

Beverly ...I think it's kind of ridiculous personally. But it's similar to brochures for new condos and homes. The main goal is to get byers in the house and sell it faster and for more money. I think this will get the buyers in the house but not necessarily speed up the selling. Just my 2 cents


Sep 28, 2009 09:20 AM #8
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Kimberly,  Thanks for saying what you think - we know buyers act on what they think and I'm afraid they won't get virtual once they see the house is still empty!

Sep 28, 2009 12:37 PM #9
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Never heard of virtual staging, but I agree with you. What the buyer is going to see is an empty house.  They are going to be able to imagine themselves in it with their taste or not. However, for those of us who have no imagination :) holding the pictures as you walk through might help.  Interesting idea.

Oct 07, 2009 04:42 AM #10
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Beverly Carlson

Abilene's Staging Realtor
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