I have to admit this blog was inspired by the comments from another blog I wrote last week http://activerain.com/blogsview/1256749/monster-project-monster-results I am often amazed how this industry and my company has morphed into this amazing multi-level diverse profession.
If someone had told me 7 years ago when I was thinking of leaving the wine industry to start my own business that I would be soon staging homes, designing interiors and creating custom furnishings amongst other things... I would have said they were nuts! How could I possibly be doing that when I have been a marketeer and brand director for most of my life. You can't simply just go out and start something completely different at 40 in a field that you didn't even know existed, can you?
We'll I guess I proved myself wrong - and others in our industry are continuing to prove me wrong time and time again. Professional Stagers are no longer a person or team that comes into a home and makes end tables from garbage cans with table cloths (not sure we ever really were that), but it has morphed into a wonderful industry of professionals who are educated business people with diverse businesses. If we choose to be, we can provide services for whatever the homeowner needs, whether they are selling or staying in their homes.
The Home Staging professional of today can be master marketing, interior designer, personal shopper, furniture designer, contractor, project manager, author, speaker, and product developer. We are only limited by our own minds and time. Last week alone I worked on four interior design projects, project managed a kitchen remodel, conducted two large stagings and one enhancement staging and spoke at a local event about a book that I was professional adviser for by Nolo Press on selling a house in a tough market.
Now you tell me what other job in the world would provide me with that kind of diversity? My English born husband always says how lucky we are to live in the United States where opportunities are everywhere. We can do whatever we want. We are only limited by ourselves which means we have no limits.
Last night I had a dinner party for one of my favorite Realtors Denise Papas of J. Rockcliff Realty. In attendance was also the Foster Family whose house I staged last year in Castro Valley which sold in a matter of days. Denise found them a house right down the street from me in Danville and they are now our neighbors. They walked over for dinner and we sat in the back yard last night having a grand time talking about lives, schools and what else - if I had time to come over and talk about some ideas for their house. A the Professional Stager - nice gig.