An Easy Bake Recipe for Consistent Real Estate Blogging

By
Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

Developing great real estate content on a consistent basis doesn't have to be a chore.  If you mix a cup of planning, with a generous tablespoon of research and a dash of commitment you are on your way to a tasty blog.

Here's An Easy Bake Recipe for Consistent Real Estate Blogging

 

Step 1 - Research Post Topics


What are the timely topics that are creating a buzz in the real estate industry? What are topics that will have some shelf-life and be archive worthy on your blog? 

 

Research Blog PostTopics

 

Step 2- Add Two Lists to your mix

Make two lists for your blog.  The second list will be a list that separates your current blog into categories to make sure you are staying on target with your blog.  Both lists are essential.  These will keep you on target (real estate focused) with your blog as well as enable you to re-purpose your content into e-books, white papers, vlogs, and slideshows.

Create the first list in a mind mapping software or a whiteboard software so you can refine each of your ideas. The goal of the first list is to refine the topics you gathered from your research in Step 1 into solid ideas you can mold into solid real estate post topics. 

Create the second list as a simple football goal list in Google Docs.  This list will keep you on target (real estate focused) with your blog as well as enable you to re-purpose your content into e-books, white papers, vlogs, slideshows, articles and offline marketing materials.

Mind Mapping Software

 

Step 3:  Create An Editorial Calendar

The last step in the easy bake recipe for consistent real estate blogging will be a snap if you have completed Steps 1 and 2.  You will create an editorial calendar that will list both post topics and the keywords you should include in the posts.  This timeless post by Andy Wibbles contains an editorial calendar that you can download in Opensource or OpenOffice Format.

Blogging Editorial Calendar

A few huge benefits to a blogging editorial calendar

1.  Keeps your blog on the task of remaining real estate focused.  Once you have filled up your calendar with real estate specific posts, you will have room to add off topic posts about family, technology, hobbies and interests and still remain in line with your goal-MORE REAL ESTATE CLIENTS, REFERRALS, BRANDING, BUSINESS.

2.  Helps to lighten the blogging load- Once you have created an editorial calendar you can upload it to a platform like Google Docs and share it with your second team of professionals- local business vendors, real estate vendors/suppliers etc. to see if they would guest post on some of your blog topics.  This will continue to provide depth to your content and keep the goal of 3-5 posts minimum/week front and center.

3.  It will increase your blog exposure on the worldwide web-  By October 1st or thereabout, Google Docs "...will allow published docs that are linked to from a public website to be crawled and indexed".  So upload your blog editorial calendar to Google Docs, publish it and link to it from your website for a common sense SEO/SEM move and one that will provide an opportunity to gain some exposure from perhaps some  news venues using search engines to look for sources for real estate topics.

Dust off your apron and get your blog on by following this easy bake recipe for consistent real estate blogging.

 

If you enjoyed this post, you should check out these three on blogging:

 

Need a Plan for Consistent Real Estate Blogging? Consider a blogging tune-up.


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Re-Blogged 1 time:

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  1. Kate Elim 09/29/2009 04:15 AM
Topic:
Real Estate Best Practices
Groups:
Blogging & SEO
Content, Copywriting & Related SEO Strategies
Dedicated Bloggers
Real Estate Rookie
Realtors®
Tags:
real estate blogging
blogging
online marketing
real estate marketing

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Show All Comments
Rainmaker
456,053
John Mulkey
TheHousingGuru.com - Waleska, GA
Housing Guru

Rebecca - Looks like a great list.  I'll have to come back and spend more time to see how I can improve.  Thanks. 

Sep 27, 2009 07:08 AM #1
Rainmaker
384,640
Mark Hall
Realty One Group Cascadia - Vancouver, WA
Homes for Sale Vancouver Washington

Wow. Great tips. I have bookmarked for future reference.

Sep 27, 2009 07:08 AM #2
Ambassador
535,524
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Rebecca...I have bookmarked it and believe it should be featured.  Flagged it!  It is loaded!

Kate

Sep 27, 2009 07:12 AM #3
Rainmaker
373,440
Judy Jennings
Top Agent Plus - Middleboro, MA
Tap into Judy's real estate expertise & resources.

Rebecca - This was too good, so I had to bookmark to come back later. I just looked up at the other comments, bookmarking seems to be the thing to do today! Too much good information to absorb in one reading. Thank you for posting.

Sep 27, 2009 08:59 AM #4
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

John, Mark, and Judy- Thank you for bookmarking this post.  I'm glad you found it to be of value.

Kate- Thanks for the bookmark and the flag:)

Sep 27, 2009 01:00 PM #5
Rainmaker
242,291
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

There is a HUGE amount of information here! I went to check out a few of the linked site. I don't really get some of them or how to use them to come up with blog ideas. Perhaps like Twitter, they just take some playing with before they will make sense to me.

Dec 05, 2009 03:22 AM #6
Anonymous
Peggy Gist

I'll have to look this over again when I have had more coffee.  Just isn't sinking in how I can use this since I am not a "geek".

Jan 22, 2010 12:07 AM #7
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Jenny- Some of these tools correspond with more traditional writing techniques.  If you tell me which ones, I can try explaining in more detail.

Peggy- This is a to do list to help  to brainstorm to draw topics to blog about.  I tried to make it step by step, you don't need to use all of the techniques, even just one or two will work.

Feb 04, 2010 04:07 AM #8
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Rainmaker
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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