Albert Einstein is quoted as saying that "the definition of insanity is doing the same thing over and over again and expecting different results"
I am a big fan of both college and professional football. I enjoy watching my favorite teams compete each weekend in the fall.
But it irritates me when coaches call the same plays, use the same strategies, and fields the same complement of players week after week in losing efforts. At what point does somebody say: "Hey, what we're doing isn't working so we need to change our game plan?"
I guess that we all could ask the same question regarding our businesses. If we haven't changed our marketing strategy, learned about new kinds of sales, and updated out technology products despite using the same tired old techniques over and over we just might not be thinking correctly:
And if we are truly expecting different results, well, that's just insane!
Comments(8)