ActiveRain integrates with Google Base

Real Estate Technology with ActiveRain

Google base logo

We just finished implementing another way to help members of the ActiveRain Real Estate Network promote themselves and their businesses online.  As of this morning we are now submitting profiles of members (real estate agents and brokers) into one of Google's newest services, Google Base (beta).

What is google base?

To quote Google, "Google Base is a place where you can post all types of content
and have it show up on Google." 
It's essentially a big searchable database of structured content.  This content is then used to populate their various searches such as Google Maps, Froogle, and even their main search.  When content is added to Google Base lots of attributes are attached. This make it much more useful from building searches results than data collected crawling a web page.

Lately in the real estate space, Google Base has gotten a lot of buzz as a place to promote real estate listings.  But they also have a catagory for Real Estate - Services, which is where we started adding our members.  We are also submitting blogs to their Blogs catagory.  While Google Base is still relatively new and I can't tell you exactly where these submitted profiles will appear in their searches, we are helping our members get in at the ground floor of something that may be potentially huge.  I'll write more on Google Base's potential in my personal blog tonight.

Screenshot of searching for real estate services in Seattle in Google Base:

-Matt Heaton (ActiveRain CEO)

Posted by


Keep Up In the Rain!
ActiveRain FacebookActiveRain TwitterActiveRain YouTubeActiveRain Google+ActiveRain LinkedIn



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
google base
activerain updates
activerain features

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Tim Fennell
The Legends of Real Estate, REALTORS® - Jacksonville, FL
Jacksonville Real Estate

Matt, I just had someone indicate that you are planning to start "charging" in September. Is there any truth to that?

Jul 20, 2006 04:40 AM #20
Matt Heaton
Timu Corp - CEO, ActiveRain - Co-founder - Bothell, WA
No, there is absolutely no truth to that at all... 
Jul 20, 2006 04:43 AM #21
Tim Fennell
The Legends of Real Estate, REALTORS® - Jacksonville, FL
Jacksonville Real Estate

Didn't think so. I set the record straight.

Jul 20, 2006 05:21 AM #22
Donna Harris
Donna Homes, powered by JPAR - - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator
Free advertising!!  That's great!
Jul 20, 2006 10:05 AM #23
Michelle Sotelo
Athome Realty, WA - Everett, WA
This is absolutely fantastic!!!!!
Jul 20, 2006 04:22 PM #24
Branden Schroeder
Gybeset Homes - Annapolis, MD

Hi Matt,

When I searched my area (Annapolis, Maryland) in the Google Base real estate services, the Google Map only placed a marker by one of the agents in this city.  (And it wasn't me).  There are three ActiveRain agents in Annapolis, and all showed up with the results, but only 1 was mapped.  I've entered my office address on my profile page.  Any idea why it wouldn't come up on the map?

Thanks for all your work and this new submission for ActiveRain agents. 

Jul 21, 2006 05:05 AM #25
Matt Heaton
Timu Corp - CEO, ActiveRain - Co-founder - Bothell, WA
Probably the reason it only showed one marker on the map is all three were in the same location.  We were only able to push city, state as the location instead of a full address because google compained about so many of the addresses being invalid, even though they looked valid to me.  It's one of those things to go on the list and try to get sorted out.
Jul 21, 2006 09:26 AM #26
Jason Ungos
Real Estate Technology - Lewiston, ID

Very cool. I can see how this will really increase exposure for the members. Do you think we could expand this to where we could geocode our posts or our profile? That way you can push that info, too.

Jul 24, 2006 07:36 AM #27
Christopher H
REAL ESTATE - Shelby Township, MI

I love free advertising also!!

Jul 28, 2006 02:37 PM #28
Reginald Whitcomb
Redwood Financial Partners - Gloucester, MA
How often are these uploads to Google Base performed / scheduled?
Jul 30, 2006 11:01 AM #29
ActiveRain Real Estate Network
ActiveRain - Kirkland, WA

The way content is pushed into Google Base it's a fairly manual process right now.  It takes about 5 minutes of time to do, so we'll do it every couple days.  So if you are a new member and not showing up, it'll just take time.

Jul 30, 2006 12:15 PM #30
Clarence Harris
American Residential Mortgage Lending LLC - Fort Lauderdale, FL
wow this is good to know
Aug 02, 2006 11:17 AM #31
Shawn Martin
Crosby Inspections - Vancouver, WA
what about non agents and brokers? Anything coming up for them?
Aug 02, 2006 02:44 PM #32
Jim Lee
RE/MAX Shoreline - Portsmouth, NH
Portsmouth NH Realtor, Portsmouth, NH
Be interesting to see if it affects SE rankings for other sites as well.
Aug 05, 2006 11:52 AM #33
Justin Nickelsen
NICKELSEN HOME INSPECTIONS - Vancouver WA Home Inspector - Vancouver, WA
CMI - (p 360.907.9648), Vancouver/Portland/WA/OR Home Inspector

You mentioned that you are submitting them for brokers and realtors...

 What about other members?  like... home inspectors?  :)

Aug 13, 2006 09:29 PM #34
Maureen Francis & Dmitry Koublitsky
Coldwell Banker Weir Manuel - Bloomfield Hills, MI
Coldwell Banker Weir Manuel
Wow, this rocks.  Did I say yet that I am very impressed so far.
Aug 17, 2006 02:26 AM #35
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Exploring uncharted territory is what it's all about... or going where no man has gone before...

This is great, thank you!

Nov 15, 2006 10:41 AM #36
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904

Hi Matt

Thank you so much for including us on the cutting edge of technology. You are amazing.

Nov 26, 2006 09:36 PM #37
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
Thanks, Matt. We appreciate all the promotion. It's fun to see ourselves places. We'd never have time to do all this ourselves. I've set up a google alert on my name, and nearly every day I appear through ActiveRain (at least the days that I post).
Nov 26, 2006 10:39 PM #38
Jeremiah Johnson
4 Sale Tours - Sacramento, CA

I notice this blog is a little old but this information is still very good. I had no Idea that Google Base had real estate on it. I found this all out yesterday. And it seems this site as been up since 2006 or so. Where have I been? Thanks for the info.

Sep 25, 2007 05:13 AM #39
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


ActiveRain Real Estate Network

How Can We Make Your Day Awesome?
Spam prevention