Internet Marketing Tip: Books worth reading

Services for Real Estate Pros with Altos Research

Just a couple of books I've come across that I recommend reading, and then IMPLEMENTING the ideas they are presenting:

"Landing Page Optimization" by Tim Ash - Goes through the ins and outs of web page conversation.  Lots of great examples from successful and unsuccessful websites including screen shots of what to do and what not to do.  Discuss ROI for your landing pages as well. Excellent read and a very clear "how-to" guide.  

Here's a video with Tim Ash explaining some of his concepts.

"Always Be Testing" by Brian Eisenberg - Introduces you to Google's Website Optimizer (it's free) and how to use it.

Why is this important?  Have you ever really thought about how your website visitors see (or not see) the content on your website.  For example, did you know about some of the visual tests that have been run on website reading patterns? Or about the concept of "Landing Page Eye Tracking"?  You'll notice that these publications are a couple of years old, yet nearly every real estate agent website that I visit eschews these basic concepts.

Check them out or you might as well spend your time walking neighborhoods every Tuesday or sending recipe cards in the mail.  You'll get the same result.






Comments (11)

Kevin Cavanaugh
Keller Williams Hudson Valley Realty - Tappan, NY
Lic. Associate Broker, ABR, GREEN

Scott, I just ordered both on Amazon.  From the reviews, it looks like they will be very informative.   Thanks.

Sep 29, 2009 01:50 AM
Jon Wnoroski
America's 1st Choice RH Realty Co., Inc. - Green, OH
Summit County Realtor

Hi Scott - Thanks for the information and resources.  I'll check these sources out to see how I may best use them.  Thanks again!

Sep 29, 2009 10:08 PM
Monica Bourgeau
Portland, OR
Business Coaching

Thanks Scott, good timing on the books. We are getting ready to do some testing of our website.

Any word on when Altos will be available in Missoula? :)

Oct 01, 2009 02:42 PM
Scott Sambucci
Altos Research - Mountain View, CA

Hi Monica - We have data for Missoula:,&ra=a,c&q=a&st=MT&c=MISSOULA&z=a&sz=a&ts=e&rt=sf&service=chart&pai=49012868&co=0&endDate=



Oct 01, 2009 03:08 PM
Monica Bourgeau
Portland, OR
Business Coaching

Thanks Scott - can we get the service now? Would love to have it :)

Oct 01, 2009 04:00 PM
Kate Wheeler
Country Homes and Land Murphy NC Realtor - Murphy, NC
CCIM - Murphy NC Real Estate for Sale

Good information, Scott, especially the tip about the free website optimizer.  Thanks for passing it along.

Oct 02, 2009 01:53 AM
This Account No Longer Exists
Inactive Account - Woodstock, VA

thanks for the info scott , i always enjoy learning from your blogs

Oct 04, 2009 02:58 AM
Stanton Homes
Stanton Homes - New Home Builder - Raleigh, NC
Design/Build Custom Home Builder in North Carolina

Scott - two more books to add to my list.  How's Mountain View?  Used to live in the Bay Area, but I don't miss it much!

Oct 13, 2009 11:19 PM
Scott Sambucci

Hi Penny - Thx for the note. Mtn View is great.  We just moved offices and are very close to the CalTrain station now.  We were sharing offices with  Lots of techie companies like us in the neighborhood.

Oct 14, 2009 03:50 PM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Thanks for such a great post.  As would be, other shared good ideas too.


Oct 23, 2009 01:47 PM
Marie Haydock
Evergreen Global Homes & Land | RSVP Real Estate - Redmond, WA
Simplifying Real Estate

Scott, tell us how you REALLY feel about our marketing efforts!  What do you mean, you don't like our recipe cards??

I'll check these books out this week.  Always glad for the additional information and resources from Altos Research.

Aug 16, 2010 03:06 PM