If Switzerland was a color, what color would it be?

Industry Observer




Ok… so this is NOT a blog on behalf of the Swiss Visitor & Convention Bureau.

It is a blog with another basic staging tip about color of and in a house 

Q: What is the RIGHT color to use in a home that is on the market… most notably for paint and carpet?

A: NEUTRAL COLORS trump all others. WHY? Because they are non-offensive and are... well neutral.  And just because it is a neutral color does NOT equate to it being BORING.

If you have an owner that is reluctant to paint back to a neutral… You might want to make these points.

1.Most landlords who EVEN ALLOW a tenant to re-paint a rental then REQUIRES the rented property be painted BACK to a neutral (usually white) upon leaving… or forgo the security deposit. WHY do landlords do this? Well they KNOW the unit will be easier to rent AGAIN.

2.Spec homes are full of neutral elements. Wall colors, wall and floor tile, carpeting, and plumbing fixtures. WHY? Because builders and developers know they can SELL properties easier that incorporate these colors.

I could go on… but those are two examples that might help you make your point to your sellers.


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Christopher Smith
TREGO REALTY - Cedar Rapids, IA
That's good and sound advice for sellers Craig.  I hope to impart some wisdom on the houses I saw this week that had purple and blue walls on them.  Not a good selling point!!!
Oct 05, 2006 12:51 PM #1
Geri Sonkin
Douglas Elliman Real Estate 516-457-7103 - Merrick, NY
Long Island Real Estate & Staging Expert
I'm in the process at this moment of having flocked wallpaper (remember that?) from everywhere in this house I'm about to put on the market.  We will then very definitely have the walls painted a neutral color.
Oct 05, 2006 04:10 PM #2
Janice Sutton
1st Stage Property Transformations - Murrieta, CA
Home Stager - Temecula Murrieta

BFC!! BFC!!! BFC!!! Say it with me.......BUY FRIENDLY COLORS!!! 

Yes, you are so right!  Who doesn't like neutral colors that have SPA appeal?


Oct 05, 2006 05:29 PM #3
Dawn Shaffer Life is good!
Battle Ground, WA

Really great logic, Craig -- it removes the emotion.

An incoming resident may not be able to "see past" the color to envision their own belongings in the home.


Oct 06, 2006 01:30 AM #4
Dan Ellis
Nations Title Agency of Alabama, Inc - Birmingham, AL
NTA of Alabama

Very true. In addition, earth tones and nuetral colors dont really seem to fade in fashion either.

Laughingly though, 4 years ago the home we bought, which was a Realtors home, was atrociously decorated in deep eggplant and harsh yellows...luckily the wifey saw beyond that.

Oct 06, 2006 07:40 AM #5
Ann Cummings
RE/MAX Shoreline - NH and Maine - Portsmouth, NH
Portsmouth NH Real Estate Preferrable Agent

I have given this advice to sellers for years now.  I don't know if I was ever taught that, or if I just came upon it from common sense.

I used to do alot with relo homes, and would always have the relo company pay to have the whole house painted "relo beige", which was an eggshell, antique white, color.  Everyone who looked at it could then see it in their own way because it was so neutral.  We also would have them recarpet, where appropriate in a similar fashion.

Great advice, Craig!

Ann Cummings

Oct 07, 2006 12:55 AM #6
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