If you're thinking about using Twitter to grow your real estate business, you may want to think about the following stat:
60% of new Twitter users quit using Twitter after one month. There's even a name for them - Twitter Quitters.
Here's a copy of the results from a study by Nielsen:
"About 60 percent of people on Twitter end up abandoning the service after a month".
So what does this mean for your real estate business?
First, don't discount Twitter because it is growing at an astonishing rate. It has grown 1,444% in the last year to almost 19 million unique users and time on site is up 522% to over 31 minutes.
Second, make sure that you reach out to new followers as soon as they start following you because 60% of them won't be back next month. Send a direct message as soon as possible and get them into your sales channel.