Twitter Quitter

By
Real Estate Agent with Real Estate Advocate

If you're thinking about using Twitter to grow your real estate business, you may want to think about the following stat:

60% of new Twitter users quit using Twitter after one month. There's even a name for them - Twitter Quitters.

Here's a copy of the results from a study by Nielsen:

"About 60 percent of people on Twitter end up abandoning the service after a month".

So what does this mean for your real estate business? 

First, don't discount Twitter because it is growing at an astonishing rate. It has grown 1,444% in the last year to almost 19 million unique users and time on site is up 522% to over 31 minutes. 

Second, make sure that you reach out to new followers as soon as they start following you because 60% of them won't be back next month. Send a direct message as soon as possible and get them into your sales channel.

Comments (7)

April Sullivan
Real Estate Virtual Assistant Chick - Murrieta, CA
Real Estate Virtual Assistant

Twitter, to me, seems to work better business to business rather than business to consumer. 

Sep 30, 2009 06:36 AM
Ross Hair
Real Estate Advocate - Niwot, CO

Hi April,

I'm interested in why you think it works better business to business. Please tell me more.

Sep 30, 2009 06:41 AM
Robert Hammerstein
Christie's International Real Estate - Hillsdale, NJ
Bergen County NJ Real Estate

Ross - I guess I'm a twitter quitter as well and i agree with April above. I tend to contact people such as clients vendors and other through twitter but not much else. Just isn't enough time in my life.... Maybe after I finally jump in and get a smart phone that will change but for now.... I'm rarely on it...  Interesting stats though.

Sep 30, 2009 06:50 AM
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Its just one more "channel" in reaching people.  For those who are into this mode of communications, its great.  If you want to have a good following, have good content.  Same as a web site.

I'm almost tweeted out, but I keep at it.

Sep 30, 2009 06:51 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

I am a Twitter Quitter and proud of it.  Just can't do it all and I would rather concentrate on a couple of things and do them well rather than spread myself thin. 

Also, in all honestly, I can't see hardly anyone in my sphere of business influence twittering.  Twitter has its place, but I don't belong there :)

Oh, and Go Dodgers!

Sep 30, 2009 07:26 AM
Bryan Fagan
Law Office of Bryan Fagan - Houston, TX

I have recently started using twitter and am still trying to figure out how to best utilize it. The one I have found that is interesting is people just randomly start following you for no aparent reason. I am still looking on activerain for someone to explain how to best utilize twitter.

Oct 17, 2009 08:27 AM
Delete Acct Desert Communities
Palm Desert, CA

I agree with Bryan's comment that I have recently started using Twitter but trying to figure out how to maximize my time using it.  Right now I think that good content on my website and good posts are still the way to generate more business.

Nov 18, 2009 01:49 AM