Keeping your online presence manageable and in step - part 2 of 3

Title Insurance with First American Title

It’s important that we aren’t just blowing our own horn all the time. When we participate through conversation in communities like Active Rain we’re not only creating relationship with each other, we’re building a rapport with the search engines. Our relevance on line is greatly influenced by others chiming in about us.

In part one... keeping-your-online-presence-manageable-and-in-step-part-1 

we talked about the ubiquitous way of social media marketing. Here in part two we’ll continue this line of inquiry and talk about how the dynamics of group can bolster your ranking.

There’s power in numbers!

Simply put, search engines like Google are robots that crawl the web to find all public content. Remember the search engine isn’t ‘the’ content but the device that finds and organizes it.

Google Spider Pictures, Images and Photos

Search engines have three component parts. First the spider reads the public page and follows the internal links. Then second, it collects, organizes, and indexes what it finds. Third, it sifts through what it has indexed and compares everything to everything else to formulate the (super secret black box) guidelines of ranking so it can decide how relevant your content is to the topic. With all that content on the web, these three things can take a while and until it’s in the index it’s not searchable.

StepRep MyFrontSteps

This is where a program like StepRep comes into play. Like a spider, StepRep continuously searches the net for content that includes us, is about us, or was created by us. With a little first hand feedback to its findings we proactively speed up the indexing process. We’re influencing the robot. We also affirm that the content was indeed us and by this we help reinforce our reputation, authority, and our digital footprint.


Speaking of authority, one of the truly important features in StepRep is the ability to trust others and to be trusted. What are we doing? We’re creating an affiliated association of people (colleagues, clients, contractors, servicers) that are declaring that you are who you say you are and they trust what you say. This is a reciprocal relationship for everyone who participates.


Use the Trust Network area of StepRep to build your network. Notice the right hand column is where you add experts to your trusted list and where you invite others to join you. This relatedness gets very large very quickly. Everyone is the center of their own trust group and by associating with you they share their acquired authority with you via those who trust them. StepRep is providing you with a very dynamic source of linkage and it’s making sure the search engines know about it.  


Here on the Rain we blog and comment back and forth with each other all the time. We know we get a lot of ‘Google Juice’  from it. StepRep works well and in concert with this kind of participation.


Blow your own horn

Again, it’s important that we aren’t just blowing our own horn all the time. Part of the search engine algorithm for ranking has a lot to do with our associations and groups. Your StepRep affiliations are your supporters and tell the index that you are the bona fide genuine sincere source in this conversation and they hold you in high regard. That’s big time added weight!

Stay tuned for part three... Welcome to my internet buffet.

related posts:

Keeping your online presence manageable and in step - part 1 of 3

The road to ubiquity...

René Fabre is well known for his innovative marketing programs. He is a sought after speaker and motivator known for his knowledge, keen interest, and insightful approach to contemporary marketing ideas and technologies. His obvious passion for the subject is well known and contagious. As the IT Marketing Director for Ticor Title - Region 2, he frequently gives workshops and round table conversations throughout Washington and Oregon on internet and social media marketing, lead generation, and web presence development.

©2009 ARFCO MEDIA, an Audiorium Enterprise... all rights reserved.


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René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on The Audiorium YouTube Channel by Rene Fabre. Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.

Comments (8)

Jeffery Griffin
Jeff Griffin LLC - Wailuku, HI
Broker Owner

your link is broken aloha ha ha

Sep 30, 2009 01:19 PM
Paul McFadden
Responsive Pest Control - Seattle, WA
Pest Control, Seattle, WA.

Rene: Thanks! I hope to learn more about optimizing my blog either through you or Denise. I plan on being at Raincamp and saw you were going to be there as well. Perhaps we can talk more then. Take care.

Sep 30, 2009 01:28 PM
Mike Mueller
Tech and Social Media Consultant - Walnut Creek, CA

I love MyStepRep!

I had dinner with Brendan King and his partner in when they were here in SF for Inman Connect this summer.  We had a great discussion and I think they were a little amazed when I pulled out my Blackberry and right on top was their latest findings for me.

Incredibly I have to fight with Google over the few other Mike Mueller's out there (I keep saying I'm the most important but they just don't believe me).  I've trained MyStepRep to ignore the Mike Mueller who writes great muscle car books as well as the Mike Mueller, the Autoharpist (what's an Autoharp anyways?).

It's a great tool - and I don't even begin to use half of what it can do!

Sep 30, 2009 04:13 PM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Rene - Thanks for sharing this tool.  It sounds like it could be useful, so I will be checking it out.

Sep 30, 2009 04:36 PM
Todd Clark
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

I love Steprep, you introduced it to me and I do have to say unlike Google, it searches, images, comments, and every aspect of my online presence. I have had found me in two places that I wasn't expecting to find me and it was wrong information and used without my permission, but thanks to Steprep, I was able to have the content removed within 24 hours. Steprep is a great program and the best part is that it is FREE!

Todd Clark -

Sep 30, 2009 05:08 PM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Jim: Now that would be perfect... thanks for stopping by.

Paul: Yes, I'll see you the Bellevue Bar Camp... look forward to seeing you there.

Mike: Thanks... I'm somewhat lucky for my name. I have 3 French dudes, mostly doctors, but not much competition.

Troy: Thanks, it is a great tool and saves me a lot of time.

Todd: Yes, that's one thing I really love. I ran some experiments with images, and StepRep found all of them!

Oct 01, 2009 01:16 AM
Scott Cowan
RE/MAX Professionals - Olympia, WA

Rene- Thanks for posting this series. Between this and our recent conversations I am becoming more of a Steprep fan. Funny how when you use a tool the way it was designed. (not using a screwdriver as a hammer for example) how much better it does! =) I'm looking forward to continued success in finetuning my Steprep profile.



Oct 02, 2009 04:21 AM
Ed Bisquera
Ed Bisquera Digital Marketing Consultant SEO (971) 266-0226 - Portland, OR

Hey Rene,

Great post and information on online reputation management. Great tool! I created a quick video response/comment and hopefully it's embedded below (I'm just starting to do video comments, instead or in addition to text comments)

LOL, okay, the embed video code didn't work, so click "My response to Rene Fabre's Online Reputation Management Articlle at" to see a quick response.

Hope everyone is having a great week. Quick shout out to Mike Mueller, Todd Clark, (Rene of course) and Scott Cowan.

And an introductory hello to  & Aloha to Jeffrey, Paul and Troy! :-)


Ed Bisquera

Let's connect on Twitter. I'm @edbisquera

Oct 08, 2009 02:56 AM