FORE! the Good of My Business ...

By
Mortgage and Lending with NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 IL Lic 031.0006220/WI

                                                                                                                                                

golf relationship       A couple of weeks ago, someone asked me if I ever tried to talk business or truly market myself to the others in the group while on the golf course.  Did I view it as part of my overall marketing plan?husband and wife

     Now my wife and I have had this "argument" and marketing discussion since time eternal.  Bottomline, she thinks I"m full of hooey when I'm telling her my upcoming golf round could mean business for me down the road.  It's become sort of a joke between us over the 32 years of our marriage.

     But, truth be told ... we both DO view the golf as part of the marketing plan we put together for me each year.

     This marketing plan of mine goes beyond the normal golf outing participation and door prize give-aways that seem to be considered as part of our industry's yearly dues.  Ask any loan officer or realtor if they get requests to attend and donate for a golf outing (or two, or three, or more) during the year and most likely you'll get a huge "YES"!  Almost guiltily, I will tell you that my marketing for the year includes funds set aside for golfing "adventures" that go beyond those typical opportunities for participation.Galena postcard

     I host weekly Wednesday night golf lessons year-round.  In Illinois, that's quite a trick in the winter.  Don't remind my wife!  (Thank you Ditka SportsDome in Bolingbrook!)  Business partners are asked to join me at our home in Galena, Illinois, for a few rounds of golf during the summer.  (BTW, Galena, and the surrounding area, has some of the most scenic and budget-friendly golf venues in our state.  And yes, that's part of the reason I chose our home there ... guilty again!) 

golf buddies     Recently, I hosted a group of business partners at a PGA tournament held close by.  I was able to land a great deal on the tourney tickets and everyone in attendance enjoyed the day together immensely.  My wife says I'm pushing it, but I even see these get-togethers as mini-"leads" organizations.  The relationships within the group are strenthened and we all benefit from that too.  There are always other golf rounds and opportunities that routinely wind up on my calendar too.

     But ... does any solid BUSINESS get discussed during any of those golfing get-togethers?  Probagolf frustrationbly not.  So what are the true benefits then?  

     I know I learn alot about the personalities of my business partners on the golf course ... good and bad.  It can be a real education for me and I gather real insight.  Let's just say I've discovered a few "sandtraps" and "water hazards" concerning personalities during a round and let it go at that. 

     I also see these as great opportunities to re-solidify old relationships.  I get a chance to celebrate the friendship and also just show my appreciation for what we share.  Newer relationships have an opportunity to gather steam during these times, as well.  I see this all as a great benefit to me moving forward into my actual business day.

     I am convinced that I gain much (both personal and business-wise) through my participation in golf.  And especially when I'm trying to convince my wife that I need to enjoy another round on a beautiful day ...

     That's my argument and I'm sticking to it!   See you on the golf course!

 

 

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Gene Mundt

 Mortgage Originator  -  NMLS #216987    

                                 IL Lic. #031.0006220  -  WI License #216987                                                                                                    

NMLS #175656

 

Gene Mundt, Mortgage Originator,  40+ years of #mortgage experience, will offer you exemplary mortgage service and advice when seeking:  #Conventional, #FHA, #VA, #Jumbo, #USDA, and Portfolio Loans in #Chicago and the greater Chicagoland region, including:  The #Lincoln-Way Area, #Will County, (#New Lenox, #Frankfort, #Mokena, #Manhattan, #Joliet, #Shorewood, #Crest Hill, #Plainfield, #Bolingbrook, #Romeoville, #Naperville, #Wilmington, #Peotone, etc.), #DuPage County, the City of Chicago, #Cook County, and elsewhere within IL and Wisconsin. 

 

Your Referrals & Testimonials are Always Greatly Appreciated! 

 

 

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Topic:
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Location:
Illinois Will County
Groups:
Realtors®
Mortgages
The Art Of Marketing You
Out Of The Box!
ABC's of Real Estate Marketing
Tags:
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business relationships
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business golf

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Rainmaker
174,893
Kate Kate
San Diego, CA

Gene, I agree with Susan on marketing yourself being an everyday occurrence. Although I don't golf, I have attended and hosted golf tournaments in the past. No denying golf is a viable marketing opportunity! Kate

Oct 01, 2009 02:25 AM #3
Rainmaker
1,229,941
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Susan:  You're right ... and I tend to overlook that fact.  I always reminded my kids when they were younger that they were making an impression (good or bad) even when they weren't aware they were ... so beware!   Something evens dads need to remember ... especially when a businessman.  Thanks for the reminder .. and for writing!

Lanora:  You're in the Ozarks ... an adventure and vacation capital of the U.S. ... and you're NOT golfing???  Tsk .. tsk ...  get back on a course soon!!  I agree with you though .. all kidding aside.  I hope my golf marketing plan does payoff in the long run too.  In the short run though ... I'm sure enjoying myself, the friendships, and the luxury of un-winding from business stress.  Hope to see you on a course soon!

Kate:  Good to hear from you again!  You're a trooper for attending and hosting the tourneys ... wow ... even hosting!  All worthwhile for you and the beneficiaries of your generosity, I'm sure.  Keep at it ... and enjoy while you're doing all that good for others ...

Gene

Oct 01, 2009 02:50 AM #4
Ambassador
940,257
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Gene,

anytime we interact with other professionals we are marketing ourselves and look for opportunities to help them within our field of expertise. Great blog post!

Oct 01, 2009 03:45 AM #5
Rainmaker
601,332
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

Gene - I'm sorry my friend, I'm not buying it.  Hubby (a salesperson in another industry) and I have been "discussing" that same old, tired "marketing plan" for nearly 14yrs now and he has yet to fool me on how much "business" he is actually conducting out there on the golf course.  JMHO  :)

Oct 01, 2009 04:17 AM #6
Rainmaker
1,229,941
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Mike:  Agreed!  Both for good and bad .. we're on display and making an impression.  Do I think it opens some avenues for me at a later time?  Yes .. most definitely!   Thanks for writing and the great input ...

Donne:  Hmmm ... I think you and my wife need to talk!  Well .. maybe not!!!  I think golf is an enhancement to my more business-like marketing ... maybe not the entire marketing enchilada itself.  I'm sticking with my theory though ... so ... let me know if your husband wants to "market" with me on the golf course, will ya????

Gene  

Oct 01, 2009 04:41 AM #7
Rainmaker
339,591
Karen Cooper
Karen Cooper | Sr Retail Loan Originator ! NMLS # 223305 | 360 Mortgage Group LLC Austin Texas - Leander, TX
Helping Homeowners w/Home Loans in 27 US States

Gene - Absolutely, your golf group is a necessary mandatory part of your marketing plan. As are my ladies' wine tasting events! ;-)

Oct 01, 2009 05:44 AM #8
Rainmaker
601,332
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

Gene - I am not against the whole golfing thing as a rule.  Hubby works very hard, especially these days, and if he wants to take some time off to relax and "hang with the boys", he most certainly deserves it and has earned it.  We're all working harder these days and we do need to take time off do something we enjoy.

My argument is when he says he's going to do something around the house or help me out with something or go somewhere with me (couples need time together too) and he has promised a specific day and then the night before, he tells some buddy he'll go golfing - WTH???

I most certainly see the benefit of socializing with our friends and new acquaintances and how that can one day turn into some business.  But c'mon folks, golfing is conducting business?  LMAO  :)

Oct 01, 2009 07:37 AM #9
Rainmaker
294,385
Marilyn Harrell
ReMax Riverhaven - Beaverton, MI
Wixom Lake - Beaverton MI

Keep on Golfing! It's working for you in more ways than one!!! The wine tasting above sounds pretty good too!

Oct 01, 2009 07:39 AM #10
Rainmaker
601,332
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

Gene - I had emailed your post to hubby and he got a kick out of it and told me to lighten up.  My bad!  No hard feelings. 

Of courae, he's with you in that he commented that the second anyone asks him what he does or asks a specific question about his business (regardless of what it is), that's conducting business even if they don't ask you anything more about it for the rest of the round.

In that respect, I guess I have to agree.  It's just the other 17 holes they spend carousing the course, smoking stinky cigars talking about sports, women, kids and their game that hubby tries to tell me he's "doing business".  LOL  :)

Oct 01, 2009 07:56 AM #11
Rainmaker
1,229,941
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Karen:  What a fantastic idea you have going!  Wine tasting!!  I am always looking for ways to get my female counterparts involved and rewarded ... plus have some downtime with them too.  I think I may give your idea a whirl later this fall.  Thank you for the awesome idea!  And you're right ... no matter the activity, if it brings you and your referral partners closer together somehow ... it's great.  I'm thinking you must have some pretty good wines to taste from out your way??  Enjoy ..

Oct 01, 2009 10:45 AM #12
Rainmaker
1,229,941
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Donne:  Are you sure you and my wife haven't been talking ... and commiserating together???  Believe me, I hear something akin to this once-in-a-while too.  I'll admit, sometimes it's not ALL business, but I feel that even those adventures serve to remind all of us of some of the reasons why we choose to do business with one another.  Besides the professional aspects of it ... we actually enjoy working together!  I figure ... no harm in THAT!  My wife's unbelievably good about it all ... and typically sees the good that is derived from it.  Every now and then my "Marketing" gets in the way and I push her good naturedness too far.  Guilty as a husband, not as a "marketer". 

I keep trying to find that perfect balance ... 

Gene

 

Oct 01, 2009 10:56 AM #13
Rainmaker
1,229,941
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Marilyn:  My wife's a Marilyn too ... so thank you especially for writing! 

My wife shivers when I say this, but I'm hoping that I can increase my golf excursions in the future .. not slow down!  I think Karen is on to something with the wine tasting though.  I'm thinking that a late fall/winter outing of this kind could be perfect.  Now, if I can just talk Karen into sending me some of those great west coast wines!!  Being from Michigan, you should have some great local harvest to feature at a wine tasting of your own.  Maybe we all should swap our own local wines for these marketing events?  Could be fun!  Thanks for writing ... and best of luck moving forward.

Gene

Oct 01, 2009 11:03 AM #14
Rainmaker
601,332
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

Gene - Well, after 32yrs, you must be doing something right.  You're a sound like a good sport.  :)

Don't mind me, I'm just feeling really fussy right now; things not going right for me today.  It's been a long week (and it's not over yet) and it's times like these that we need to remember to have some fun now and then, even if it's not business.

Think I'll go and see if hubby wants to have a wine party for two.  LOL  Have a good night Gene.   

Oct 01, 2009 11:25 AM #15
Rainmaker
2,394,954
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I don't golf but think it is a viable place to solidify relationships.  Keep playing!

Oct 01, 2009 12:39 PM #16
Rainmaker
1,229,941
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Donne: Have one (or two) for me!!  and Enjoy!

 

Evelyn:  I think I'm a little prejudice, but I agree!!  BTW ... you have some great courses over near you in Indiana.  Think about giving it a try????   Thanks for the thumbs-up ...

Gene

Oct 01, 2009 12:49 PM #17
Rainmaker
339,591
Karen Cooper
Karen Cooper | Sr Retail Loan Originator ! NMLS # 223305 | 360 Mortgage Group LLC Austin Texas - Leander, TX
Helping Homeowners w/Home Loans in 27 US States

Gene - Southern Oregon has an ideal climate for grape growing. Lots of great boutique wineries producing many award winning wines here in Southern Oregon. This time of year, they have their Harvest celebrations, which are fun, too.

Oct 02, 2009 11:19 AM #18
Rainmaker
294,385
Marilyn Harrell
ReMax Riverhaven - Beaverton, MI
Wixom Lake - Beaverton MI

Let's develop THE GREAT WINE EXCHANGE !

Oct 04, 2009 05:00 AM #19
Rainmaker
1,229,941
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Karen:  Sorry that my reply is so late, but just got back in town from my son's wedding in Memphis.  I appreciate the insight and information you offered regarding your state and its wine industry.  We have a niece in Washington state and hope to get out her way sometime soon.  Sounds like a trip to Oregon (and its wineries ... and from what I hear ... some pretty marvelous golf courses) is definitely in order too!  You sure make it sound enticing at Harvest time.  Hope your fall's mortgage harvest is as good as the wine crop ...

Marilyn:  You Marilyn's think alike ... as MY Marilyn (wife) made the same comment!  Something we should look into, right?  I've got some great wine from Galena, IL that we'd love to share ...

Gene

Oct 05, 2009 02:09 PM #20
Rainer
91,859
Terri Onigkeit
Keller Williams of Northern Colorado - Fort Collins, CO
GRI

Interacting and having fun with what you do makes you more succesful.

Oct 06, 2009 12:27 AM #21
Rainmaker
1,229,941
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Teri:  You are SO right!  There is nothing ... absolutely nothing .. wrong with having fun with your work.  And I do agree ... I think it has improved my services, broadened my scope of potential customers and referral partners ... and certainly made many days fly by.  Hope you too have something that serves that purpose in your business ...   Always good to hear from you, Terri!

Gene

Oct 06, 2009 07:37 AM #22
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Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi

708.921.6331 - 40+ yrs experience
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