Craigslist Checklist

Real Estate Broker/Owner with Pro Players Realty


At Pro Players Realty we think Craigslist is one of many vital tools in developing quality leads for our business.  Craigslist is great for both buyers and sellers of Tallahassee Real Estate.

How to get the most out of Craigslist:

  1. Create an account.  You can post to Craigslist without an account however, not to all sections.  In addition to having full access you can track your listings much easier.  Make one.
  2. Decide on a target audience.  Who is your buyer?  How do you cater to them best?  ex.  first time buyers, by area, local amenities, schools, etc...
  3. Create an ad campaign.  You know your potential customer now personalize the ad toward them.  Use a nice picture.  Leave multiple forms of contact information.  Create two versions of each add because Craigslist can detect duplicates.  Short but sweet.
  4. Post your ads.  Now it's time to post.  Post daily.  Every day delete the previous days listing and post the alternate version.  Choose the option to hide your email but manually put your email in the ad either through text or a picture (a picture will cut down on spam).
  5. Follow up on leads.  People will contact you.  Don't leave them hanging.  Watch out for spam though.
  6. Tweak and repeat.   Your strategy will change over time and your skills in creating good, impacting ads will get better.  So tweak your ads.

Good luck realtors.

Yours truly,

Pro Players Realty -

Comments (3)

Susan Sawyer
Keller Williams Chervenic Realty - Hudson, OH
Real Estate Expert - Hudson Ohio

Interesting about reposting your ads everyday. I will have to try it. I have not received any good leads from Craigslist, mostly spam. I have heard that some realtors have better luck than me. I always put in 4 pictures and a nice description slanted towards buyers.

Oct 01, 2009 02:57 AM
John Stehmeyer
Pro Players Realty - Tallahassee, FL

Yea, I agree Susan but I have found 2 good leads and that has made all the difference.  To avoid spam I would put your email in a photo, like a digital copy of your business card.  Spamming robots have a lot of trouble pulling your contact info from pictures.  Also be sure to use the hide your email address option when posting.

Too bad CL doesn't work for SEO anymore :P

Oct 01, 2009 04:10 AM
Larry Gray
Real Estate Consultant - Lakeland, FL

The spam and the solicitations are a big problem. Thanks for the suggestions.

Oct 01, 2009 04:42 AM