Three Tools for Real Estate Agents To Use To Write A Competitive Analysis

Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

Three Tools for Real Estate Agents To Use To Write A Competitive Analysis


Google Alerts

Take your keyword list that you have crafted after completing your keyword research.  Sign up for a Google Use Google Alerts to Keep Updated on Your CompetitionAlerts account and add the keywords to your list so you will receive " updates of the latest relevant Google results (web, news, etc.)" for these keywords".  This will help you develop content around those keywords and also see what websites are ranking for those keywords and if there is any repetition.

These websites are your competition and you want to track them.

Perform initial searches on the search engines-Google, Yahoo, Bing- for the words on your keyword list.  Write down the companies and/or names of professionals who are ranking in the top positions on Page 1 of these search engines.  Add their names to your Google Alerts account. 

Don't Dismiss companies like Zillow, Trulia,, Redfin or the like show up in your results  Just because a company isn't a traditional brokerage doesn't mean you shouldn't add them to your competitive analysis.  If they are showing up high in search results for your keywords then they are doing things you may be to able to duplicate or even improve upon.

These companies and professionals are your competition.  You want to watch how they move online and you want to be in those places too.



Download the SEO Toolbar for Firefox. The information from this tool is incredible for your competitive online analysis.  A few things this toolbar will give you:  PageRank of a website, traffic rush valuable(indispensable information in my humble non SEO Expert Opinion), monthly unique visitors, keyword density(more invaluable information for your keyword research), directory links, page links, and links to the domain.


Use this wealth of information to your advantage when devising your linking and keyword strategy. 

You should also use this toolbar when deciding what sites to comment on as it will give you quick page rank and nofollow links information. 


Simple Checklist

Don't limit your analysis to your competition's keywords and SERP online marketing effectiveness.  There are other electronic AND offline marketing verticals that provide good business opportunities for real estate professionals and they shouldn't be automatically dismissed.  Put yourself in the shoes of your competition AND your customers, not all of who will be tech savvy.

Does your competition have a strong brand presence, are they holding open houses, are they a member of the Chamber of Commerce, do they have an internet radio show? 

Here's a simple spreadsheet to help you get started.

Competitive Analysis


Take Action

Once you have completed your analysis you may develop some astounding conclusions. 

Perhaps you have found a niche market your competition has not yet captured.  Maybe your competition is finding themselves in more unusual places online than you had realized and now you know you need to be seen there too.

Competitive analysis is an ongoing process but it is a pillar to market domination.  Use these three tools to analyze your competitive real estate landscape and keep your business on top.


If you enjoyed this blog post on competitive analysis you will enjoy reading,


Need help analyzing your landscape and creating a competitive analysis?  Contact Rebecca D. Levinson, dba Real Skillz, Real Estate Marketing Consultant- #262-203-5231 or email

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Re-Blogged 1 time:

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  1. Heather Fitzgerald 12/01/2009 02:28 PM
Real Estate Sales and Marketing
ABC's of Real Estate Marketing
Diary of a Realtor
Real Estate Rookie
The Art Of Marketing You
competitive analysis
small business
small busines consultant
real estate marketing
small business advice
online marketing
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Show All Comments
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Thank you, Rebecca, another fabulous informational post.  So many tools, so little time.  I have bookmarked this one also and need to find time to implement all your great ideas.

Oct 01, 2009 07:39 AM #1
Christopher Johnston
The Johnston Team - Metairie, LA

In addtion to the SEO toolbar you can also get the SEO for Firefox plugin that provides a ton of information. I often find it useful to see what pages link to a particulary good site so I know what I'm competing against.

Oct 01, 2009 08:48 AM #2
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

You always come up with the most helpful posts about blogging, the internet and business overall.  Thanks for all you do for us...

Oct 01, 2009 12:45 PM #3
Anthony Ebright - NMLSR ID #247647 Purchase and Refinance Mortgages
FHA, VA, Conforming, Jumbo - Wells Fargo Home Mortgage - Santa Rosa, CA

You must type very very fast! It would take me hours to write this stuff up and come up with the pictures to illustrate your point! Great work! And Thank you!

Oct 01, 2009 01:05 PM #4
Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro

Rebecca--You always have such great ideas and advice for building our real estate businesses!

Oct 01, 2009 03:16 PM #5
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Jane- Thank you.  It is important to use the tools to help implement the strategy to get the end goal....but don't let the tools move you from the end goal.

Chris- The backlinks information in the SEO toolbar is very good.

Evelyn- Thank you.  That warms me because that is MY goal.

Anthony- I just do my research, but also I write about my experience and knowledge not something I don't  know, lol.  This post took some time putting together but that is okay.

Teri- Thank you so much I have a feeling you do some of this now given your hyperlocal focus.


Oct 02, 2009 02:58 AM #6
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Rebecca... very nicely done and so very right on! I love Alerts and I also use StepRep. I don't use SEOBOOK Toolbar yet... thanks for the reminder. I'll check it out. Thanks.

Oct 02, 2009 01:04 PM #7
Brian Burke
Kenna Real Estate - Lone Tree, CO
Broker & Advising Expert-Denver Luxury Real Estate

I just downloaded the SEOBOOK toolbar! WOW. I love it already! Thanks! ~Rita

Oct 05, 2009 04:42 PM #8
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Rebecca, I will need to bookmark this post.  I always comment late at night but for a post like yours I need to be refreshed. Good information!!

Oct 06, 2009 03:32 PM #9
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Rene- Thank you for letting me know about the stepreptool.  I have sent a reminder to myself to check that out.

Rita and Brian- Excellent, very cool tool and glad to share.

Marchel- Thank you and happy future refreshing:)

Oct 07, 2009 04:24 PM #10
Casey Bui
Windermere Real Estate/North - Edmonds, WA


Nov 07, 2009 04:24 PM #11
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Casey- You're welcome thanks for reading.

Nov 09, 2009 01:01 AM #12
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Thanks this post is so informative and I have learned a lot of things I was unaware of.  I have bookmarked this post so I can come back and read it again.. Thanks.

Dec 01, 2009 02:48 PM #13
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