Creating Title Tags And Content To Match It - SEO Tips

Real Estate Agent with Platinum Real Estate Group

One of the most crucial factors in ranking high for your targeted keywords in search engines is your Title Tag.

What is a title tag?

If you look at the top of your browser when you're on a web page, it's those words that are in the little blue bar at the top. The reason for this post is because of the number of real estate websites I see that don't take advantage of such an easy way to promote your website to search engines.

Title Tags

Did you know your title tags are what's holding you back in the search engines?

I hate to say it, but the reason you aren't showing up in search engines, is because you don't have your title tag optimized. Your title tags should be the first thing you "optimize" to be found in search engines.  If you are blogging and generating back links to your website, but your title tags aren't optimized, your  making it hard on yourself.

So, how do you optimize your title tags?

This might be complicated, because it all depends on your website, and not every website lets you access the title tags.  If you don't know if you can edit your title tags, talk to whoever built your website for you, or you can always Google it. If someone else has a website like yours, chances are you can find out how to optimize your tags by searching Google.


How Should I Optimize My Title Tags?

Now that you know what a title tag is, it's now time to consider what you should change it to.  For each page on your website, you need to determine it's purpose, and what the content on the web page is about. For example:

I have webpage dedicated to Logan Utah Real Estate, and if you look at that pages title tags, they define the page as "Logan Utah Real Estate, Logan Real Estate, Utah Real Estate Listing." The reason it has those 3 phrases, is because I know people, when searching for properties, will type phrases like that in the search box.  You probably already know this, and that's why it's key to add those phrases to your title tags.

That title tag is "optimized" because the content on the page itself is about what the title tag says it's about. If you read through the content, it's keyword rich with the words: Logan, Utah, Real Estate, Listings, Property, and so on.

Warning: If you add title tags to a web page that don't really represent what the title tag says, it's going to be hard to convince search engines your page is about what your title tag says. Make sure that your title tag is related to the pages content. If you have a page about neighborhoods, your title tag should reflect those neighborhoods.

If you do this with every page of your website, you are going to see your rankings in search engines increase. You will be giving search engines more information about what your pages are about, which is the whole purpose of a search engine. They want to give their searchers the most relevant page to their search query. If you title a page correctly and create relevant content to that title, you're going to help search engines, which in turn, is going to help you rank better.


Title Tag Optimization Tips For Real Estate


When optimizing your title tags, it's a good rule of thumb to use these phrases, as they all relate to real estate.

Listings, Property, Properties, Home, Homes, Homes For Sale, Agent, Agents, REALTOR, MLS.

If you use these phrases with your town included, you will pick up more search engine results placements, and increase the traffic to your website.


If I was a real estate agent in Seattle, I would use those same phrases, but I would add the different areas I service.

Seattle WA Homes For Sale, Seattle Real Estate Listings, Real Estate Property and MLS Listings Seattle Washington

With that title tag, I have given myself the chance to show up for broader searches. Say someone searches in Google: Seattle real estate listings for sale - With that search, I have my title tag optimized for all of those keywords, and if I build enough links to that page, I will show up in the searchers results pages.


Now, if you read this, I expect you to update your title tags, and optimize your pages to be better then your competition. I can't stress enough how much an optimized title tag can increase your websites visibility.

If you have any questions about this, leave me a comment, and I will do the best I can to help you out. :)

Comments (78)

Lana Robbins Realtor ® Licensed Real Estate Broker
Aloha Kai Real Estate - Clearwater, FL
Licensed in Florida, Washington, and Hawai'i

Hi Lisa. Thanks for the reminder. I notice that title tags help tremendously. ~ Lana

Oct 02, 2009 10:39 AM
France and Mark Clausen
Realty Austin - Dripping Springs, TX

MY wife is on the computer across from me posting a blog. We will put your advise to work post haste.

Oct 02, 2009 11:50 AM
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

Thanks so much for the SEO tips today. I've bookmarked it.


Oct 02, 2009 12:51 PM
Gina Chirico
Lattimer Realty - Fairfield, NJ
Real Estate Agent - Essex County, New Jersey

This is extremely helpful.  I'm going to take a look now and see if mine are title tags or meta tags now and start making some adjustments.  Thanks for sharing!

Oct 02, 2009 02:10 PM
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

VERY helpful information to new and old members! Wish this was around when I first joined!

Oct 02, 2009 02:38 PM
Lisa Rees
Coldwell Banker Reilly & Sons - Lansing, KS
Coldwell Banker Reilly & Sons Real Estate Agent

Thank You Lisa!  I really dig your post!  I have been seeing these same results but yet to peg down exactly why.  Your post has re-assured me to keep doing what I am doing - even though I really don't think I have a lot of meat in my post yet - I am still getting search engine results.  Time to work on the meat!

Oct 02, 2009 02:48 PM
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

I'm off to see if I can change my tags around. Thanks as always for the helpful hints!

Oct 02, 2009 03:19 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Lisa, you said

Warning: If you add title tags to a web page that don't really represent what the title tag says, it's going to be hard to convince search engines your page is about what your title tag says

I want to warn people about hiring companies to do SEO work who have people working for them who do NOT understand SEO. We were optimized for a keyword search that gets 3000+ searches a month, fine, so we used it. There is nothing on our web site that corresponds to it. When I mentioned some other searches, areas where our web site would/could fit, they were ignored. Either the person wanted to move on - we had made our choice - or they just really didn't get it. I think the latter.

Definitely bookmarking this one and sharing it with Frank to change ours!

Oct 02, 2009 03:30 PM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Lisa, definitely will have to check out my website to see if this has been done.  thanks,

Oct 02, 2009 03:42 PM
Mark Velasco
Sharpstone Commercial - Whittier, CA
Top Producing COMMERCIAL Team 30+ years experience

Great tip Lisa. I checked my tabs. They are ok. However, better safe than sorry.

Oct 02, 2009 05:27 PM
R.E. Renée Hoover, Salesperson
Century 21 Geba Realty, Milford, PA; Licensed in PA & NYS - Milford, PA
Poconos, Pike, Wayne, Monroe Counties, PA; PA/NYS

Thank you Lisa!  This is a bookmark as a continual reminder - the importance of what you are sharing with the AR community cannot be underestimated (or everestimated?) - ya know what I mean!


Oct 03, 2009 01:43 AM
Linda Lohman
Fonville Morisey Realty - Cary, NC
Former Teacher/Broker

Just what I needed to hear....thanks-you.  I will fix my blogs.

Oct 03, 2009 01:11 PM
Don Anthony
Don Anthony Realty ~ - Charlotte, NC
Charlotte & Triangle NC Discount Realtor

Thanks for the tips!  I was needing to do some work to my website anyway, so now you give me another good reason to do that.

Oct 03, 2009 03:19 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Lisa thanks again for posting such great information.

Oct 03, 2009 03:59 PM
Anna Stout
F.C.Tucker Co.-Carmel/Westfield IN Homes for Sale - Westfield, IN


Thanks so much.  You are always so helpful.

Oct 10, 2009 03:20 AM
Liz Loadholt
Liz Loadholt- AgentOwned Realty- Covering SC - Mount Pleasant, SC
Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC

Lisa --- great information --- I'm really just getting into Meta Tags, as I am working on my first web site -- I'm getting there, but slowly.

        Mama Liz

Oct 12, 2009 05:54 AM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Lisa you are doing a great job with all your SEO tips. Can you imagine how many great marketers there would be if they all listened:)

Oct 12, 2009 11:59 PM
Todd Clark
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

This is why I love blogging so much, each and every post can give you title SEO without doing anything extra. It is important to have a catchy title, but it also needs to be relevant to the topic of the article.

Todd Clark -

Oct 13, 2009 12:58 AM
Gregory Hall
Shore Media Solutions - Spring Lake, NJ

Excellent Lisa!  This is all good stuff!!  Thanks!

Oct 13, 2009 04:33 AM
Beverly of Bev & Bob Meaux
Keller Williams Suburban Realty - West Orange, NJ
Where Buying & Selling Works

It's easier for blogs because our blog title is our title tag. We have to do more for our website pages and remember to give a tag info to our web person to load every time we do something. this is the hard part for us. thanks for this one.

Nov 07, 2009 01:34 AM