Do you flikr?

By
Home Stager with Showhomes

We've been in Home Staging for almost three decades. When we started in the 1980s, home staging was unheard of and explaining what we did was a really conceptual sell for most people. The conventional wisdom went like this:

1. Most people have too much stuff and no place to put it

2. Reason #1 is why they are selling the home in the first place

3. People would prefer to see your home empty so it doesn't look so claustrophobic

This reasoning led to the conventional wisdom that a vacant home was easier to show and showed better because it didn't have 'stuff' everywhere.

Thanks to HGTV and a rapidly growing home staging industry (home stager was listed as the top emerging career in the down market - see my earlier post about this topic) home staging is becoming more and more normal.

Because it is popular, training classes and 'certification' can be had for less than $250 and you can even take them online. This attracts all sorts of folks - Realtors who want to be more educated, part time people who like decorating and some serious business mided entreprenuers.

Because the barriers to entry for home staging are so low, there are no quality standards making it hard to tell who really knows what they are doing.

I'd put forth the idea that you should use 2 things to evaluate a home stager or home staging company:

1. What is their recent track record of selling homes?

2. What does their portfolio look like?

In an effort to help our team build trust and credibility with new clients, we started a flickr photostream of our work.

 

I think public flikr photostreams are great for getting your work out there and really help drive traffic to your company.Take a look at our flickr stream here:

http://www.flickr.com/photos/showhomesphotos

Do you flickr? Have any direct experience using flickr to market via social media? Have comments on our work? Let me know!

 

Thomas Scott

www.showhomes.com

 

 

Comments (3)

Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Thomas,

I use flickr, and have thousands of photos up, mostly shots of neighborhoods, houses, and community.

But, I have also seen reports on AR of Flickr accounts being terminated without notice when members use the photo on the Flickr site for blatant commercial activity, like posting details of a listing.

I post links to photos off the Flickr site, rather than identify photos as any commercial use.

Oct 02, 2009 01:06 AM
Home Staging
Showhomes - Nashville, TN

That's a good point, Mike

They are very strict about commerical use, specifically not using flickr to sell something. I like it to showcase portfolio work the way a photographer would. I think that is important and I hope not a violation; I know a lot of pro photographers who use flikr to post portfolios and get business off it it.

 

We're big Keller Williams fans, BTW

Oct 02, 2009 01:11 AM
Andrew Mayon
Triad Real Estate Photography - Greensboro, NC

Thomas:

You said "I'd like to showcase portfolio work the way a photographer would."  There is a home stager in Greensboro, NC I work with that just set up her new website through a company called PhotoBiz - http://PhotoBiz.com .

She paid a one-time fee of $125 and came up with this website to show some of her home staging work. 

http://www.readyset-stage.com

She only pays $15/month to host up to 200 photographs, and she can create galleries, and slideshows.  Perhaps that is the "photographer's look" you are seeking?

Best of luck!

Andrew

 

Oct 02, 2009 09:12 AM