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keyboard and bloggingOK real estate bloggers; This post is for the sole purpose of helping YOU with your real estate web site's Search Engine Optimization. Yep. You heard right. I'm writing this real estate post, just to help our real estate web site's get better results in the search engines.

There are real estate buyers who need helping finding a house, condo, townhouse, or whatever meets their needs, in YOUR area of expertise! Speaking of which... what is your area of expertise? Where in the world do you work? (literally)

There are also real estate sellers who need your expert advice in helping them to sell their house, condo, townhouse, or whatever type of real estate they need to sell. Can they find some helpful information on your web site? Then they need to know about it! So once again I ask, "where in the world do you work"? (literally)working together-photo courtesy of FreePhoto

Have any of you figured out yet how this post can help you? If you haven't, here's what you need to do. In the comment section of this post. (Only this one!) I'm telling you to violate every "rule" of blogging netiquette, and tell me (and your potential real estate buyers and sellers)....

  • where you work
  • any awards and/or designations you may have earned
  • the types of real estate in which you specialize
  • any other areas of expertise you'd like to share
  • and embed "deep links" into your web site, within your paragraph-style comment.

In case you still don't get it, take another look at what I've written in this post. I've loaded it with key words and search phrases. It will help you to use some of these key words in your comment! And you'll now have links to YOUR web site, from a blog location that is not your own. It's like having someone else give you an SEO boost.

For you newbies out there... whether you're new to Active Rain, or to blogging in general, feel free to use this post as a guide to how you write your own (although I DO NOT claim to have all the answers!). The very first sentence mentions real estate twice. The paragraph itself mentions it 4 times. The only thing you would need to do differently on your own blog posts is to include the specific area(s) where you work. Location and vocation are important to have in the very beginning, buy luxury house for saleand in closing as well. Can I assume that a call to action is a given?

My second and third paragraphs address real estate buyers and real estate sellers. I do this in my posts because I've created an individual page for real estate buyers, and another one for real estate sellers on my web site. I then include links to these individual pages (deep links). Deep links give you one more little bump in your SEO. One more area where you should focus your attention is to hover your mouse over each of the links in my post. What do you see? You should find more search phrases and key words that MATCH the link, and contents of the page to which those links are pointing.

And that pretty much sums things up here. This mini-lesson in SEO is to help you understand why this post is helpful to you if you phrase your comment, and the links in it properly. Just don't forget, at any other time, what I'm asking you to do is considered rude and inconsiderate! So don't do this anywhere else! But for the purposes of this post; in the interests of promoting community spirit, education, and general SEO, just follow the guidelines herein as you post your comment =)

Good luck in all your real estate endeavors. As REALTORS®, you already know the value of your services. You have valuable real estate knowledge and expertise that the public will never have. Now let's get your web sites out there for your potential customers to find! After that, it's up to you to turn those inquiries into happy, lifetime clients =D So let's see those comments; packed with search phrases, keywords, deep links, your areas of expertise, you places of business, and those deep links into your web sites. Good luck!

**Want to keep this ball rolling? Re-blog and pay it forward! =D


This information is provided by Lisa C. Hill, Daytona Beach Native and REALTOR® with Adams Cameron & Co., REALTORS®. For all your real estate needs, make a Smart Choice and contact Lisa Hill.

Click here ---> to search for real estate in Daytona Beach, Port Orange, Ponce Inlet and all of Volusia County.

Click here ---> to view my Featured Real Estate Listings.

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Gary L. Waters Broker Associate, Bucci Realty 10/03/2009 01:21 AM
  2. Betina Foreman 10/03/2009 04:36 AM
Real Estate Best Practices
Active Rain Newbies
Blogging Etiquette 101
Blogging & SEO
Increase Your Web Site Rank - Free Tips!
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Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

Lisa - SOME VERY GOOD TIPS HERE  ... however I believe I read some where a while back that links in our comments section have a nofollow inserted by the AR Gods.

Oct 03, 2009 01:18 AM #1
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

Hi Lisa, I think Kathy is right ... and it's not about the realtor anyway! ;-)

Oct 03, 2009 03:57 AM #2
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

These are GREAT TIPS! I am going to implement them into my next post! Thanks for the inspiration!!



Oct 03, 2009 04:34 AM #3
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Well thanks for the opportunity to toot our own horns, whether it works or not.  I live off-grid so that's one of my specialties.  I also specialize in North Shore Maui residential real estate.  Vacation condos and second homes are high on my list of preferred sales.  And who doesn't like to deal in luxury and oceanfront homes?

aloha Lisa!

Georgina M. Hunter "Georgie" R(S) e-Pro
Jim Sanders Realty Inc.   Paia Maui HI 96779
cell: 808 283-0635
follow me... @mauihunter   "I want to help you reach your Real Estate goals."

Oct 03, 2009 01:42 PM #4
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Kathy & Susie- I think you may be right, but I wanted to give everyone the opportunity anyway. If nothing else, we may learn new things about each other, meet new people, etc =)

Betina- Thanks. Good luck!

Georgina- Hope you get some good ones =)

Oct 04, 2009 04:00 AM #5
Klaus Nicholson
ROSE ANNE ERICKSON REALTY, LLC. Columbus Ga, Ft Benning, - Columbus, GA
Realtor, Columbus Ga Homes, Fort Benning Homes

Lisa Hill (Daytona Beach Real Estate)

      Excellent post!  I appreciate the help.


Columbus Ga Homes, Fort Benning Realtor, Phenix City Real Estate


Oct 04, 2009 04:31 AM #6
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Klaus- Hope it helps =)

Oct 04, 2009 05:33 PM #7
Irene Tron
Valparaiso, IN

Great tips to use for everyone.  Thanks for the reminder on what is important for SEO.

Oct 04, 2009 11:44 PM #8
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Irene- We all need little reminders and tips =)

Oct 06, 2009 12:59 AM #9
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

I appreciate this. I know how much time and thought went into putting this together.

This is a lesson that I learnt and realized once I grasped this concept, it seems work is so much more fun and pleasant when I realized we ALL want the same thing.

Oct 06, 2009 08:34 AM #10
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Loreena- I know what I suggested for this comment section is not proper blog netiquette, but it can't hurt to write a specific post for this purpose every once in a while =)

Oct 06, 2009 01:04 PM #11
Judy Greenberg
Coldwell Banker Long Grove - Buffalo Grove, IL
Coldwell Banker - Buffalo Grove - Long Grove Homes

Hi Lisa,  I listen to what people tell me what to do so here goes


Judy Greenberg specializes in the Chicago Northwest Suburbs, including Buffalo Grove, Long Grove and surrounding areas. 

You can read her blog at and visit her website at


Oct 06, 2009 02:23 PM #12
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

Lisa, the pointers about having deep links to buyer and seller pages in our websites was most helpful - I think I've used that only once (unless I have it already programmed into my market reports that way). I'll have to bookmark this for a reminder to go into my posst and correct for that oversight. Thanks!

Oct 12, 2009 04:01 PM #13
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Lisa - What I like about you is you are not afraid to try new things.  I have read many of your posts that offer advice and assistance to those of us that don't know much about SEO.  I am living and learning as I go, and got some great ideas from this post that I can implement myself.

Jan 27, 2010 07:29 AM #14
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