| Lisa Hill's Real Estate Blog; "The Smart Choice" for all your real estate needs
OK real estate bloggers; This post is for the sole purpose of helping YOU with your real estate web site's Search Engine Optimization. Yep. You heard right. I'm writing this real estate post, just to help our real estate web site's get better results in the search engines.
There are real estate buyers who need helping finding a house, condo, townhouse, or whatever meets their needs, in YOUR area of expertise! Speaking of which... what is your area of expertise? Where in the world do you work? (literally)
There are also real estate sellers who need your expert advice in helping them to sell their house, condo, townhouse, or whatever type of real estate they need to sell. Can they find some helpful information on your web site? Then they need to know about it! So once again I ask, "where in the world do you work"? (literally)
Have any of you figured out yet how this post can help you? If you haven't, here's what you need to do. In the comment section of this post. (Only this one!) I'm telling you to violate every "rule" of blogging netiquette, and tell me (and your potential real estate buyers and sellers)....
- where you work
- any awards and/or designations you may have earned
- the types of real estate in which you specialize
- any other areas of expertise you'd like to share
- and embed "deep links" into your web site, within your paragraph-style comment.
In case you still don't get it, take another look at what I've written in this post. I've loaded it with key words and search phrases. It will help you to use some of these key words in your comment! And you'll now have links to YOUR web site, from a blog location that is not your own. It's like having someone else give you an SEO boost.
For you newbies out there... whether you're new to Active Rain, or to blogging in general, feel free to use this post as a guide to how you write your own (although I DO NOT claim to have all the answers!). The very first sentence mentions real estate twice. The paragraph itself mentions it 4 times. The only thing you would need to do differently on your own blog posts is to include the specific area(s) where you work. Location and vocation are important to have in the very beginning, and in closing as well. Can I assume that a call to action is a given?
My second and third paragraphs address real estate buyers and real estate sellers. I do this in my posts because I've created an individual page for real estate buyers, and another one for real estate sellers on my web site. I then include links to these individual pages (deep links). Deep links give you one more little bump in your SEO. One more area where you should focus your attention is to hover your mouse over each of the links in my post. What do you see? You should find more search phrases and key words that MATCH the link, and contents of the page to which those links are pointing.
And that pretty much sums things up here. This mini-lesson in SEO is to help you understand why this post is helpful to you if you phrase your comment, and the links in it properly. Just don't forget, at any other time, what I'm asking you to do is considered rude and inconsiderate! So don't do this anywhere else! But for the purposes of this post; in the interests of promoting community spirit, education, and general SEO, just follow the guidelines herein as you post your comment =)
Good luck in all your real estate endeavors. As REALTORS®, you already know the value of your services. You have valuable real estate knowledge and expertise that the public will never have. Now let's get your web sites out there for your potential customers to find! After that, it's up to you to turn those inquiries into happy, lifetime clients =D So let's see those comments; packed with search phrases, keywords, deep links, your areas of expertise, you places of business, and those deep links into your web sites. Good luck!
**Want to keep this ball rolling? Re-blog and pay it forward! =D
This information is provided by Lisa C. Hill, Daytona Beach Native and REALTOR® with Adams Cameron & Co., REALTORS®. For all your real estate needs, make a Smart Choice and contact Lisa Hill.
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