Words from Zillow Co Founder Lloyd Frink

Real Estate Broker/Owner with Pro Players Realty

Online and Real Estate

Here's an excerpt (with link to entire letter) from an open letter by Lloyd Frink, President of Zillow:

For Tech-Savvy Consumers, Real Estate Agents are Still the Experts

Despite the number of websites that now offer consumers never-ending information, traditionally only available through agents, most consumers still-and should-prefer to bring in a professional if they're serious about transacting.

Back?  Me again.  The main takeaway for me was that an informed consumer is easier to help.  For those scared that they'll no longer need your service, remember:  you're a trained and qualified professional who has been working in the sector for years.  It would take just as long for a buyer or seller to gain as much know-how as you. 

What this translates into is that you'll spend less time teaching a client and immediantly start working towards end goals.  This allows you to take on more clients and make more money.

Sites like Zillow are here to stay.  Let's use them to our advantage.

Comments (2)

John Mulkey
TheHousingGuru.com - Waleska, GA
Housing Guru

John - While we continue to see the development of new real estate sites with lots of helpful information, you're correct in that they are only adjunct to the buying and selling process. It's impossible for buyers or sellers to glean the necessary information from a few minutes or hours on the web.  The guidance of a real estate professional is always a plus for consumers.

Oct 06, 2009 02:35 AM
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Having a great web site full of content to attract buyers and sellers is like a resume. Now, you must be able to talk with a client to obtain and close business.

Oct 06, 2009 02:39 AM