Some things speak for themselves. Or do they? If that were the case, everyone would vote the sameafter a candidate lists his assets. In fact, politics, and political candidates, generate great differences of opinion among people who hear the same thing or read the same thing listed on a campaign flyer.
Around a political campaign, campaign strategists endeavor to change popular thinking about their candidate. Part of their efforts are to convert the opposed; there comes a point where they focus on winning the undecided.
Keeping that in mind, no TV ad, no print ad, no photocopied flyer omits the desired call to action: Vote for ________, your best choice for __________. Insert the name, insert the cause.
In real estate advertising, the point is the same. Unless you are doing public service advertising, if you are promoting yourself or your company, remember to include a call to action in your communications. You want to involve the reader or viewer to take an action that will result in their becoming your client!
You may be good, with the best reputation in town, but you still need to ask potential clients for their business.
Give me a call! Visit my website! Visit my open house! Fill out my contact form!
Make a commitment: I will include a call to action in my communications.
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