Ho Hum House Help

Home Stager with Look Group


 2 story raised ranch

As a marketing person or home seller, how would you like to better understand human nature, the "hot buttons" that make responding in a given way almost irresistible?

You have heard me say it once or twice already so it goes without saying that I'm probably going to say it again.  People buy on emotion.  Here is what buyers are saying in their heads when they view this home.

"Could it get any more vanilla then this?  Are those junipers, might be easy to take care of but they sure do date a house, not to mention that cat smell they give off, how much will it cost to remove them?  Nice lawn, it's a bit boring, I wonder how much it will cost to landscape and put in some undulating flower beds along the drive, to encourage a friendly feeling.  It's so plain, I wonder how much time it will take me to paint the door and trim contrasting color?   I wish it had some pizzazz, style and personality.  Covered entry would be nice, it would break up the flatness a little bit.  If it looks like this  on the outside what is it going to look like on the inside, forget it let's look at something else".  Delete!

Comments (2)

Patrick Saltz
Saltz Realty, Inc. - Springfield, VA

To me, the picture is distorted; someone's trying to stretch this house to make it bigger than it really is.  I'm sure theirs a Buyer out there that likes simplicity and the chance to turn a house into a home.  Surely stark and simple, I hope it's priced right to sell or someone will be wasting a lot of time and money on marketing?  I bet there is a better angle shot for what we all know... "first impression", is ever lasting?

Oct 08, 2009 04:58 AM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

Was not aware that junipers gave off cat smell-- learn something every day.

Oct 08, 2009 05:45 AM