If you want new clients, give this a try.

I took two new listings this week from brand new clients.  I always like to ask how they found me and why they decided to go with me vs. any of the other thousands of real estate agents active in Boise, Idaho?  In doing so I've discovered, re-discovered, and confirmed the largest return on investment of all the things I do to generate new clients. 

The answer to the first part of the question is somewhat predictable, they found me on the internet, usually Google.  That's to be expected, it means what I'm doing online with my websites and Active Rain is working. 

The second part always surprises me.  When asked why did you pick me?  The overwhelming response is "you answered your phone."  I know for a fact that in one instance I was the third agent they had called.  It's sad but true that one of the easiest ways to differentiate yourself in the market place is to make yourself accessible. 

I spend a lot of time online working on websites and my blog and I've come to realize that if you're not accessible you can have all the visitors, inquires, and blog subscribers in the world, if you don't respond, they move on and in one instance this week very quickly.

Jokingly, when one of the buyer's agents on my team that I can never get hold of asks me where all the leads are, I simply hold up my phone and say "on the other end of this thing."