I pride myself on providing superior customer service to my real estate clients or rather "concierge" level customer service. I figured out early in the game that if I provided superior customer service the rest would follow. I'd earn clients for life & have the referral business that would be the envy of others. A rather simple solution wouldn't you say. That being said, I feel that I'm paid handsomely for what I do & in return my clients are in my opinion, entitled to a higher level of customer service. By definition, that would include things such as professional photographs, professional signage, full color property flyers, extensive property representation on the web & so much more!
Suffice it to say, I'm deeply troubled by a handful of agents that qualify for the title of "Single Bagger" The analogy is one that refers to the grocery clerk that takes a single bag, then places the eggs on the bottom of a single bag & the milk on the top. As you can visualize, the bag splits open before you reach the car, spilling the already broken eggs all over you & the parking lot. Conversely, I strive to be a Double or even Triple Bagger, (the clerk that uses two bags & places your eggs on top of the other groceries). This type of service will in time be recognized as a point of differentiation & will prevail in the long run. Single Bagger real estate agents are the ones that give us a bad rap & place us in the respect level of a used car salesman.
You can imagine my distress when I identified that the following bank owned property was actually listed by an out of area agent. One would simply have to pose the question, what's wrong with this picture? As you can see, there's no indication that the property is even on the market! No sign, no flyer box, no nothing! It isn't even in our local inventory of properties as the out of area broker doesn't subscribe to our multiple listing service. Therefore, local agents aren't even aware that it's a viable option for their buyer clients. Imagine what the bank would say if they were to receive this photo!??!! Does the seller deserve more? You bet the seller deserves more!!! Perhaps the listing agent needs to subscribe to the following, (a quote that I have hanging prominently in my office)
"Quality is never by chance; it is always the result of good intention, sincere effort, intelligent direction and careful execution; it represents the wise choice of many alternatives."
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