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Educate Buyers About the REALITY to the Changing Market

By
Real Estate Agent with Principle Broker / Owner

Where have all the Buyers gone!  Sounds like a song title from the old "Kingston Trio" back in the 1960's, doesn't it?

Quite frankly, buyers are scared stiff by all the negative news releases about: over-inflated prices, falling prices, rising interest rates, and the insecurity in their own market area.  But the reality is that NOW is still a great time to buy a home if you are wanting to move up, or down, to live in the home over the long haul.

Mortgage interest rates are still hovering around 6% and the economy seems to have stablilized and experiencing some growth in various sectors.  It's the "investment buyers" who have decided to take the "wait and see" approach and rightfully so because they typically buy properties which are 20% under-value and take minimal dressing up to "flip" for a profit.  They hesitate and rightfully so for their business model.

It take much patience and a lot of education to get buyers and sellers to be active in this climate, but it is DOABLE!  Sellers need patience in knowing their property may be on the market for longer periods of time; and they may need to take their property off the market during the slower winter season (if you live in climate regions which get a lot of snow).

Historically, when the real estate market softens and even enters a continuing "slide" many agents jump to other careers, especially if they do not have second incomes (working spouse or significant other).  This may be necessary for some, but others who stick it out for better times need to be creative and even revise their business model to ride the small wave until the tide rolls back in.

Buyers and Sellers need continuing education on market changes just as REALTORS need continuing eduction to grow their knowledge of the industry.  It is OUR challenge to reassure our customers and clients by helping them adjust to changing conditions as much as it is for us to adjust with changing market factors.

Good luck and much success!

Show All Comments Sort:
Brian Brady
Matthews Capital Markets - Tampa, FL
858-699-4590
Gone to graveyards every one!
Oct 06, 2006 06:28 AM
Joseph Crespillo
Sellstate Realty First - Rocklin, CA
The Realtors/Lenders that get out when the going gets tough, only got in because it was easy and they are transactional Realtors/Lenders not Relationship Realtors/Lenders.  I have been doing this for 30 years and I see it every Boom and every Bust.
Oct 06, 2006 06:47 AM
David Williams
SanDiegoSeller.com - San Diego, CA
I agree with Joseph. Even if the market is cooling down, it will allow the agents who truly care about people, to stay busy and profitable.
Oct 06, 2006 06:52 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Our market is off, way off.  Buyers are just not willing to buy what they see for their price range.  We need a good 10% price reduction before folks will begin to get serious about buying a home around here. 

It was a perfect storm.  The interest rates hit a 4 year high, home prices hit an all time high and inventory was at an all time low.  A perfect confluence for a real estate disaster.

Lenn Harley, Homefinders.com, http://www.homefinders.com.  Serving Maryland and Virginia real estate home buyers

Oct 06, 2006 06:59 AM
Home Design
Alpharetta, GA
Home Design and Real Estate
I have a lot of clients who refuse to face reality, I guess we all do these days!
Oct 06, 2006 07:07 AM
Adam Tarr
MavRealty - Phoenix, AZ
PC -GRI, ABR, CDPE, RSPS, ePro - Designated Broker
Preaching to the choir.  We the true agents will be happy when the "in it for the money" agents are gone.  Less hassles due to ignorance of the process.  Let's all educate the buyer's and seller's to get homes priced right as well.
Oct 06, 2006 07:33 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

So tru. And we keep seeing bad news headlines in print and on-line.

But there is good news too - gas prices are way down (we haven't been below $3 for months), unemployment rates are down, mortgage rates are as low as they were in March of this year, the Dow hit 3 record highs, retailers just had a better-than-expected September and expect a good holiday season. So perhaps a continuation of the trend will be more encouraging. And after all, it is not a "bad" market here (Southern California) it is just a more normal one with some correction still occurring. Inventory has dropped off a little since August and the absorption rate has eased a little too (but there is still a 6-month or more inventory in the coastal towns I work in) for detached homes.

Oct 06, 2006 07:52 AM
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Great post Bob - It's our responsibility as Realtors to stop being so negative and to start encouraging our customers.  Let's keep them informed and let's be creative!

Ines,  www.YourPropertyPros.com

Oct 06, 2006 08:24 AM
Eddy Martinez
Nationwide Funding Group - Highland Park, CA
the real estate "bubble" is a media tool in order to scare the public. This business goes up and down as many of us who have been in it for more than four years know it.
Oct 06, 2006 08:50 AM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

I must be a little crazy because I like the market we are in now better than the frenzy the last 2 years. I guess because I have more buyers than sellers. I hated losing in bidding wars, not being able to have any contingincies. I don't think things are that bad. But I guess real estate is all local and it's market specific.

George, A quake in California would be terrible devastating. I remember the last one in the late 80's or early 90's I forget the year. I was out in San Fransisco on a business trip. It was bad. They rebuilt.

 I can't help but think of 9/11 here in New York. I never thought anyone would ever buy anything in New York ever again. I thought my real estate career would be over. 4 months later real estate was booming.

Somehow as Americans we move on from disasters. We rebuild

Oct 06, 2006 09:54 AM
Bob Cooper
Principle Broker / Owner - Bend, OR

All the positive comments are sincerely appreciated.  Although encouragement IS uplifting, the reality of many factors hitting the real estate industry can be subtly deceiving.

Never forget that the negative media creating FEAR for buyers and sellers is the same liberal media creating other fear tactic rumors and inuendos DURING THIS ELECTION YEAR.

Expect our turbulent market to settle down post election and when right decisions are made regarding how America and its allies (few these days) combat the surge of radical terrorism, and resolving the war in Iraq and Afghanistan.  Those are problems facing this nation for sure, but they alone do not drive our economy.  The Fed has been very easy on our industry the past several years and with rates still in the mid-single digits real buyers should continue to look for the best opportunity to get into the right home for them or buy bare land as an investment. 

In the long haul, investors should be looking for excellent commercial retail properties to get a revenue stream while property "flips" are sitting silent as investments.

Oct 06, 2006 10:50 AM
Lisa Dunn
Edina Realty - Minneapolis, MN
www.TwinCitySeller.com

Clearly there's a difference between niavete and positive comments.  Locally in Minneapolis there has clearly been a spike in activity the last few weeks. While it will take a while to "right" itself, the sky is far from falling, and we just never heard the bubble pop.  Negative Media Frenzy generalizing markets across the country does not help the local consumers sift through fact from fiction

Oct 06, 2006 12:58 PM
Deb Hurt
Realty Pro Albuquerque - Albuquerque, NM
ABR, e-Pro,Green, TRC
The market will always fluctuate. I think it is actually closer to "normal" now than it has been in years. Something had to give. It is not possible for prices to keep rising indefinitely at record breaking rates. It is not possible for listings to get multiple offers way above the asking price within hours of being listed in the MLS. I think what Joseph said above is true. Those of us who are relationship oriented will continue to do what we have always done. We may never have been the top sellers in our companies but we have rarely starved either.
Oct 06, 2006 06:35 PM
Todd Murphy
Fitts Agency - Tuscaloosa, AL

This business is like going up the stairs with a yo-yo.  Up and down, up and down, but each step takes you to a higher level.

Keep throwing the yo-yo and taking steps one-by-one.

Oct 07, 2006 01:28 PM