Why, What, When, Where, and How Real Estate Agents Can Use Posterous

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

 

I don't want to complicate the simple and effective purpose of microblogging as a form of real estate marketing. Here's the lowdown in a few words and some pretty pictures.

 

Why, What, When, Where and How Real Estate Agents Can Use Posterous

 

If you enjoyed this post about Posterous and like learning about web 2.o tools for real estate marketing then you should read,

 

Need a blog marketing strategy or an analysis of your current blogging?  Consider a blogging tune-up.


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Rainmaker
1,182,688
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

There is so much of this stuff, it is overwhelming.  I have got to settle down and concentrate on one or two platforms or I am going to go nuts.  Thats for keeping us informed, Rebecca.

Oct 09, 2009 06:25 PM #1
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Hi Jane,

Yes you only want to use the tools that work with your marketing strategy and the networking platforms where you can be in front of your customers...existing and potential.  Otherwise the tools are using you and they become a distraction from the money work.

Oct 10, 2009 01:39 AM #2
Rainmaker
1,182,688
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

There lies the rub.  I have no clue which ones are valuable for my business.  Although the clue would be that my sphere seems to be the less technical group of people many of whom barely use the internet :)

Oct 10, 2009 06:52 AM #3
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Hi Jane,

So ask yourself who you are looking to market yourself to online.  YOu don't have to be that tech savvy to use Facebook and blog results show up in regular keyword searches done through Google.

Blogging will always be a good way to reach out to potential customers because no matter what it is a content based marketing strategy-----also you are giving information which you can repurpose into other formats (e.g. offline newsletters) to send to your sphere some of which who may not be online that often.

You want to be able to work your marketing so that you integrate both offline and online efforts.

Oct 10, 2009 08:27 AM #4
Rainmaker
1,082,742
Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Interesting concept on your slideshow, Rebecca...this one I will have to bookmark for follow-up later as I don't quite get exactly what "Posterous" is and what it does. It seems like another tangent and I can only focus on so many things at once! :)

Leilani

Oct 11, 2009 07:20 PM #5
Ambassador
164,480
Monica Bourgeau
Portland, OR
Business Coaching
Rebecca - I love my Posterous account. I've been using it for quite awhile and have it set up to automatically post to Twitter, Facebook and Flickr. It's easy to use and saves me a lot of time.
Oct 12, 2009 03:34 AM #6
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Leilani- Only a tangent if it doesn't fit into your marketing plan.  Check out the slide on the 23 ideas and see if one fits and makes sense for your business.

Kevin and Monica- Yes it syndicates nicely.

Oct 12, 2009 06:25 AM #7
Ambassador
687,642
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

I just learned about Posterous at REBarCamp and have been setting up my profile and testing it out some today.  It looks super easy!

Nov 09, 2009 08:06 AM #8
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Hi Ann,

It is really easy.  I have a Posterous account.  I don't currently use Posterous, though I have gone thru it inside out, because I am already blogging and article writing on a few platforms and if I set up Posterous it will have a focus, even if the focus is fun and frivolity:)

Nov 09, 2009 01:50 PM #9
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Rainmaker
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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