This is a gentle reminder to all of the agents that I work with to get in your 12 touches.
Ok, not that kind of touch....
If you are unfamiliar with what 12 touches are,It is to make contact with the people in your database who you have not actually met in person. Remember the goal is to actually MEET these people in the future and broaden your base. Agents that keep in touch with me look like they are on the ball and keep in touch with a lot of people. So, they must know a lot of people and be able to bring buyers to my property.... right?
I like my "touches" to be mailings that show and prove to me that you are an active agent. Show me what you have sold, show me what you have bought, show me a new service you offer, show me that you attended a class, got a certification, or highlight a service organization that you are volunteering for, show me something! Please don't send me a "Thinking of you Card"... What a waste.
Around the holidays is an easy time to "touch" people. Sending out mailings or throwing a fundraising party for a charity that you are active with are expected during the holidays and are an easier "sell". And they are fun! :)
Anyway, do your 12 Touches and turn those touches into actual friends!
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