A must read book for every leader...

Real Estate Agent with RE/MAX Elite

No matter what career you are in, no matter what position you hold, if you have contact with other human beings, you must read the book How to Win Friends & Influence People written by Dale Carnegie.


I think it is critical for people to learn from those around us, not only from men who are great, but especially from the mistakes made from men who aren't so great. 


I love to write from personal experience, which is the inspiration for this post. I have worked under several different district managers, managers, sales managers, and brokers. I have been a manager myself. Each had their own individual style of leadership. I have seen what works, and what doesn't.


In the book there are 9 principals that every great leader needs in order to be great. I will list them below.


  1. Begin with praise and honest appreciation.

(Believe me this will get you far. For example, if you want your agents to produce, which will in turn directly benefit you, praise will encourage and motivate them. Agents and people in general like to be recognized for their accomplishments, no matter how small, or insignificant those accomplishments may seem. A little bit of appreciation will get you far.)

  1. Call attention to people's mistakes indirectly.
  2. Talk about your own mistakes before criticizing the other person.
  3. Ask questions instead of giving direct orders.
  4. Let the other person save face.
  5. Praise the slightest improvement and praise every improvement. Be "hearty in your approbation and lavish in your praise."
  6. Give the other person a fine reputation to live up to.
  7. Use encouragement. Make the fault seem easy to correct.
  8. Make the other person happy about doing the thing you suggest.


Remember, "A great man shows his greatness; by the way he treats little men." -Thomas Carlyle


If you are in a leadership position, or if you inspire to be a leader I would encourage you to read this book. If people don't respect you, how can you lead them?  In short, you can't.

Comments (9)

Kathleen Cooper
Kathleen Cooper, Sposato Realty Group - Worcester, MA
Sposato Realty Group - Broker Owner

Always love to read a good book, will have to check it out.  Thanks for sharing!



Oct 11, 2009 03:58 AM
Bob Jakowinicz
National Realty Centers Livonia--Bob Jakowinicz - Livonia, MI
Michigan Real Estate Agent-- MI Real Adventures

Kristy, I will add it to my list.  I am about 3 books out from this one about now, lol.  I am reading one of Tony Robbins books now, he's pretty darn good too I must say.  Love reading this kind of stuff, thanks for the heads up.

Oct 11, 2009 04:02 AM
Debbie Atwood
Century 21 Real Estate Center Everett, WA - Everett, WA
Real Estate Broker

I have read this book also and agree it is a great read!  Thanks

Oct 11, 2009 04:03 AM
Greg Anderson
Hearthstone Mortgage - Raleigh, NC
NMLS # 116211

A great book. I often revisit it to brush up on things. Thanks for the post

Oct 11, 2009 04:05 AM
Shirin Sarikhani
Seattle Staged To Sell www.seattlestagedtosell.com - Seattle, WA

Perfect timing. I just finished my book and this one sounds like a good one. I'll put it on my list. Thanks for sharing this. Shirin

Oct 11, 2009 04:08 AM
Charles Stallions Real Estate Services
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

It is hard to believe how long that book has been around and the folks that have not read it. When I first got into sales the manager gave it to all newbies.

Oct 11, 2009 04:42 AM
Joshua Schaubach
ERA Matt Fischer Realtor - Yuma, AZ
e-Pro Your Yuma, AZ - Realtor Only a Call or Click Away!

already read it.  great post.  I am surprised people haven't read this book it has been a best seller for years.

Oct 11, 2009 04:48 AM
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!


That is one of the greatest sales books ever written.

Oct 11, 2009 05:10 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Powerful thoughts, indeed.   Appreciation and suggestion are like water...they move mountains.

Oct 11, 2009 05:20 AM