Broker Tours!

By
Real Estate Agent with CENTURY 21-1st Class Homes

Hungry for Business?  I'll give you the skinny on broker tours.  Over the past several years I've seen a dramatic decrease in attendance to broker tours.  A broker tour is an open house strictly for area Realtors to see what homes have come onto the market.  Whether that agent has a particular client in mind our just wants to increase his working inventory for clients he might have in the future, it is an important tool in selling your home.  I've found that just publishing a broker tour in the MLS is not enough for agents to come to visit the home.  In more cases than not you must offer additional incentives such as a free bottle of wine, lotto tickets, raffle prize or food. 

Comments (2)

Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Jim~ In our area we offer food to lure other agents to come and tour.  It seems to work!

Oct 11, 2009 03:22 PM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

In a different market they seemed to have more appeal - now in the world of short sales and foreclosures , not so much.

Oct 11, 2009 06:11 PM