Hungry for Business? I'll give you the skinny on broker tours. Over the past several years I've seen a dramatic decrease in attendance to broker tours. A broker tour is an open house strictly for area Realtors to see what homes have come onto the market. Whether that agent has a particular client in mind our just wants to increase his working inventory for clients he might have in the future, it is an important tool in selling your home. I've found that just publishing a broker tour in the MLS is not enough for agents to come to visit the home. In more cases than not you must offer additional incentives such as a free bottle of wine, lotto tickets, raffle prize or food.
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