Are open houses worth it?

Real Estate Agent with CENTURY 21-1st Class Homes

Will an open house sell your home?  Some clients insist I provide them with open houses while others refuse for me to do one.  In my experience most Realtors enjoy doing open houses because it affords them the opportunity to meet new potential buyers.  I would think there is a relatively small chance of selling your home through an open house (maybe 5%), although I have done it.  My feelings are even if there's only a slight chance, every bit you can do certainly helps.

Comments (3)

Brian Burke
Kenna Real Estate - Lone Tree, CO
Broker & Advising Expert-Denver Luxury Real Estate

Jim - we do open houses and are huge proponents for them. Typically the only reasons we would say no if the seller doesn't want to do them or if the location is somewhere really difficult to drive people in. We get a pretty good percentage of homes sold via Opens compared to the average which I read somewhere to be even as low as 2-3%. I agree with you - any little bit helps. So why not. ~Rita

Oct 11, 2009 03:25 PM
Syreeta Saunders
Keller Williams Realty Centre - Randallstown, MD
Keys, MBA - The Keys2Day Team

We include 1 open house in our marketing plan.  It makes the client feel good because it's tangible.  More so than the web based techniques we use.  However, after the client hears that we had 1 maybe 2 visitors (if we're VERY lucky) they lose the fascination.

Oct 11, 2009 03:26 PM
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Jim~  I have done some open houses, but I feel as if spending more time posting on websites is a better use of my time since most buyers use the Internet to find their home.

Oct 11, 2009 03:27 PM