Lock us up and throw away the key....well that's how seems to me!
Real Estate,The Real Estate Market, The Boom, The Bubble.... these have been the subjects for Media coverage for some time now!
Seller's Market, Buyers Market, For Sale By Owner, Foreclosures, Shoddy Lending...these are the Buzz Words of late!
We as Realtors and NAR our organization invest a huge chunk of our resources into Marketing and Image. Yet it can all dissolve in a blink with a Sensationalized, Inaccurate and/or Slanted "Expose"
We, as Agents seem to be the latest in Hot Topics. Stories about Greed, Sleazy Salesman and Cafeteria Style Real Estate are saturating the tube. "Experts" giving advice on how not to pay a Commission how to Drive a Tough Bargain and how to "Get a Deal". Sure don't need us!
WHAT ARE THEY THINKING???
SELLERS; You need to know that selling your home is probably one of the most Emotional Experiences you will ever have...it is not just your house. It is your HOME and it is holding your Memories and Family History. You need to work with a Realtor because we are Not Emotionally Invested in Your Property. We can look at it Knowledgeably and Objectively and can guide you through Value, Sales Price, Home Inspections, Un-emotional Negotiating and Closing Procedures. We are there to serve YOUR BEST INTEREST.
Do we expect a Commission? Yes. Commission pays for Advertising, Showing,Knowledge, Experience, Advice and Guidance with a little hand holding and re-assurance thrown in. It also pays your Agent, his/her Broker, the Selling Agent and his/her Broker. Paying Commission is paying for Services Rendered and is collected only AFTER the job is done!
BUYERS: You need to know that, outside of a possible retainer,....we cost you Nothing. Our Commission (with the exception of FSBO's) is paid through the Selling side of the transaction. You are not saving money, getting a better deal or improving your odds....by working on your own. And why would you? This is possibly the biggest Investment you will make in your Lifetime. You seek the advice of Experts when Buying a Car, Taking a Trip or Catering a Wedding.Why would you do any less when Buying a Home.
Your Agent will be working For You and With You. You are a Team. A team with the Goal of finding you your piece of "The American Dream"
DO YOURSELVES A FAVOR
Take the Stories, Reports and Expose's you are seeing on TV for what they are... Entertainment!
Use the Information to ask Intelligent Questions. That's the Key!
Do yourselves a Favor....and work with a Realtor!
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