"Leave the Dogs & Ponies Behind....Come and List Our House..."

By
Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

 

no dogs

       We recently got a call from a potential seller who made it clear that the charts, graphs, pictures, power points, binders, videos, etc. need not accompany us to the listing appointment. The seller and his wife are successful business owners with a thorough understanding of what they want...and wanted us to give them the information they needed to sell their house quickly...as profitably as the market would allow...they had done everything a house could ever have done to it...from a finished lower level to new woodwork, updated kitchen and baths, in ground sprinkler system, brick patio wtih waterfall....lovely home....no maintenance deferred...no decor more than 2 years old.

  "We did the updates, upgrades...etc. for US ....to make this house our home to enjoy and how we choose to live in it. We know we have made more improvements than we will see in financial return when we sell."no pony

   How lucky are WE ?  A Seller who understands that dollar for dollar or right now dollars in....do not necessarily mean dollars out !

 SELLERS: What IS important in choosing an agent to list your home ?

  - What is their list to sale to ratio for past sales ?

  - Does the agent have a long history of many price reductions ?

   - Agent 's experience and knowledge of your area

  - What is the marketing plan ? Is it monitored and revised as necessary?

   - What is the average number of days on market for listings sold ?

   - Have you spoken with references from the agent ?

 

 AGENTS:  What is most important to include in a listing presentation ?

    If you have answered the questions above for potential sellers...

                                                           You KNOW the answers !

 

               Happy Selling....Happy Choosing...Happy Closing !

 

 

Posted by

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Rainer
60,311
Syreeta Saunders
Keller Williams Realty Centre - Randallstown, MD
Keys, MBA - The Keys2Day Team

Sally and Dave - Were the sellers receptive to pricing the property to sell?

Oct 14, 2009 01:06 AM #1
Rainmaker
1,109,143
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Top Producing / Full Service REALTOR in Marylan

Sally and Dave, good story about educated sellers.  We all wish this was the type of seller we all could deal with.  Much success on getting it sold!

Oct 14, 2009 01:09 AM #2
Rainmaker
3,266,221
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Yes Yes Yes....they are wonderful...we name the price !  We always name the price or the sellers will find someone else to list toooo high !

Oct 14, 2009 01:22 AM #3
Rainmaker
62,281
Wendy Hodges
Re/Max Southern Shores - Myrtle Beach, SC
Davis & Hodges

Always good to chose your listings. Sometimes a listing is not worth the time if a seller is unrealistic.

Oct 14, 2009 01:25 AM #4
Rainmaker
3,266,221
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

  You bet...if you know it won't appraise at the price they "need" time to say BYE !

Oct 14, 2009 01:58 AM #5
Rainmaker
1,234,201
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Sally and David:  It's always a pleasure to work with an educated customer, especially when it is paired with realistic expectations.  This particular deal sounds like it's off to a great start.  Best of luck moving forward in the transaction ...

Gene 

Oct 14, 2009 02:20 AM #6
Rainmaker
3,266,221
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

 Thank you Gene....we are fighting over who gets to do the open houses with our "new best friends" !

Oct 14, 2009 04:25 AM #7
Rainmaker
1,849,672
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

You mean they didn't go with Mr. Ed?

Oct 14, 2009 11:23 AM #8
Rainmaker
3,266,221
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Of course of course....they went with the realtors that You'd endorse !

Oct 14, 2009 02:29 PM #9
Rainmaker
2,189,919
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

I rarely do a listing presentation, even on the regular listings that aren't short sales. I print out a 2-liner CMA and go. We talk. I tell them what I'm going to do to sell their home, and that seems to satisfy them. I did have one seller this year interview 2 other agents after me and call back to ask if I would bring her a "pretty marketing package like the other agents gave her." So I gave her that and then she asked me to reduce my commission. I refused and got the listing anyway.

 

Oct 15, 2009 12:26 PM #10
Rainmaker
3,266,221
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

In the end...and it sooo should be in the beginning..it is the meat and potatoes that is important...not the frosting.

Oct 15, 2009 12:30 PM #11
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Rainmaker
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Sally K. & David L. Hanson

WI Realtors - Luxury - Divorce
For All Things Wisconsin Real Estate...Call the Hansons
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