Why Stage A Vacant???

Home Stager with Design To Market LLC


 Dining           Dining

Before            After

                      BEFORE                                                                                            AFTER

Today's buyer has gotten smart and they most likely have limited time on their hands.  Given these challenges most buyers today have resorted to the use of pre-qualifying the homes they will visit by first touring homes that meet their buying criteria in the virtual world of MLS listings.  

Take a look at the photos above and ask yourself a simple question...Which shot would compel you to call your Realtor and schedule a visit?  The competitive real estate market we live in today makes it critical to stand above the rest in order to even make it to the first cut...having a showing.   In this new age of Internet marketing stagers face the challenge and opportunity of telling the story in both a virtual and a real environment.  

Design To Market LLC has been staging homes in Cincinnati since 2004.  Visit our website at www.designtomarketllc.com for more examples of the impact of staging.


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Leslie Godbold
WZGM AM1350 Independent Asheville Radio - Asheville, NC
Motivation Speaker, Radio host "Positively Living"

What a difference a staging makes.  Thanks for sharing Jo.


Jun 20, 2007 02:31 PM #1
Penny Schoenbeck
AZ Home Styling & Redesign - Mesa, AZ
AZ Home Styling

Hi Jo,

The kitchen looks great!

Jun 20, 2007 03:03 PM #2

     Dear Jo;     I was putting together a stage just today.  And the question came up with my partner,Eve, of how we should maybe, probably, reduce the excess on the kitchen counters ( plants, candles, pictures ect. ) We both felt letting the counters stand mostly on their own and placing an arrangement and just a little color would be a much more current look for the kitchen.  In packing for the stage, I put a couple of extra things in just in case this new stradegy did not go over with the realtor.  Seeing your counters virtually empty, re-empasizes to me to keep the counters of today very simple.  Thanks for reassuring us through your photos on the correct course to take in the morning.          Thanks again


Jun 20, 2007 04:19 PM #3
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA
Jo: What a difference a few props and a small amount of nice furniture makes. Thanks for the very illustrative photos.
Jun 20, 2007 05:08 PM #4
Betty Haney
Haney Consulting - Calgary, AB
Jo, when I read your title I thought I better let you know why staging vacants is such a great thing to do and then I started reading...  Your before and after is testimony enough. Great Job!  Betty
Jun 20, 2007 05:37 PM #5
Gina Dougherty
Fusion Design Consulting - Redondo Beach, CA
Home Staging Redondo Beach, CA- FusionDesignConsulting.com
Great pictures and post.  Staging vacants helps buyers connect and remember a house, rather than being overwhelmed by unmemorable empty spaces.  
Jun 20, 2007 08:02 PM #6
Karen Reynolds
Champagne Staging, LLC - Wake Forest, NC
Wow Jo!  Fab!  How do you manage to keep the glass table tops stored, and dont they weigh a TON to move??
Jun 20, 2007 11:53 PM #7
Teresa Meyer
Cincinnati Home Stager - Cincinnati, OH
Home Staging Cincinnati-OH.
Great job Jo!  The pictures speak volumes!  You make an excellent point in which picture compels you to pick up the phone and call the Realtor....:-)
Jun 21, 2007 01:07 AM #8
Patricia Ebrahimi
SHOW SMART! HOME STAGING & Color Consultant - Rockville, MD
Home Staging the Washington DC Area from Rockville MD
Excellent job.  excellent photos of the difference the excellent job made.  Don't you love how they tried to "stage" the dining room w the vacuum cleaner in the  carpet  in the before pic?!  And, I'm with you on the "less is more" on kitchen counters...that's where realtors also inevitably want to spread out their paperwork anyway.
Jun 21, 2007 02:45 AM #9
Terry Haugen STAGE it RIGHT! 321-956-2495
Stage it Right! - Melbourne, FL

Your pictures say it all Jo, and answer the age old question as to why staging should be done.  Great job!

Terry Haugen - STAGE it RIGHT!

Jun 21, 2007 03:29 AM #10
Lori Hakeem Oxley
Charles Rutenberg Realty, Inc. - Tampa, FL
Wow!!!  Great job with the after shots!!!  I would be calling my realtor to look at this home!
Jun 21, 2007 03:32 AM #11
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging
Simple, but elegant... very nice job!  This just goes to show you don't always have to have a million accessories!
Jun 21, 2007 04:49 AM #12
Vicki Watzlawick
Broker (The Watz Team) Exit Strategy Realty - Algonquin, IL
Illinois Foreclosure Expert, The Watz Team
Nice job Jo!  As a Realtor it's hard to convince people that they need furniture, but these pictures say it all!   I am going to forward your blog to 2 of my vacant listings!  Thanks!
Jun 21, 2007 06:17 AM #13
Marci Toliver
438-4642 - Mauldin, SC
Anderson SC, Spartanburg,Greenville SC, Home Staging
Jo, this is a great transformation!
Jun 21, 2007 06:58 AM #14
Suzanne Bennett
Sold By Design - Saint Petersburg, FL
Sold By Design- St. Petersburg
Great job Jo.  I agree, your after pictures are great-particularly the kitchen/dining area.  Unique pineapple chairs too, are they rentals or your own inventory?
Jun 21, 2007 08:40 AM #15
Erica Howard
Take 2 Home Staging - Centerville, OH
Jo, love the transformation.  Looks great!
Jun 21, 2007 10:05 AM #16
Lois Brant
Impressive Interiors - Saint Petersburg, FL

Super job.." a picture IS worth a thousand words!"

Lois Brant, Impressive Interiors

Jun 21, 2007 10:12 AM #17
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes
I love seeing the difference from cold and sterile to warm and welcoming - nice job!
Jun 21, 2007 10:12 AM #18
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging
wow! gotta guess the glass table top was a challenge.  Sure looks fantastic, though!  Sweet! 
Jun 21, 2007 10:56 AM #19
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento
Great job Jo... you really made a huge difference!
Jun 21, 2007 04:01 PM #20
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Home Staging Cincinnati - Design To Market
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