Wordless Marketing Creates Strong First Impressions!

Services for Real Estate Pros with RealSupport Inc.

We all know the saying a picture is worth a thousand words, which we would all agree to be true.  Seeing a single picture can evoke strong emotions or take you somewhere else entirely- and that’s powerful!  So, knowing this to be the case; let’s talk about real estate photography.

You may have the most creative and top-notch marketing strategies.  You may have a monthly budget that far exceeds other agents in your area and may have the upper hand on ad placement.  However, if the pictures are low quality- it can deter buyers quickly. 

Think of the pictures of the home as the initial draw.  It’s the first thing people see and will create a strong first impression.  If buyers see blurry, dark or cluttered photographs - they are far less likely to look any further into the home.  But, imagine what a single, strong eye-catching photo can do!  You’ve probably experienced walking down the street or in a grocery store and something grabs your attention out of the corner of your eye.  And what you see is a magazine with a bold front cover featuring an interesting subject or bold colors.

Now, imagine a buyer browsing multiple real estate websites and seeing home after home.  Suddenly, they are drawn to a striking picture of your listing, so they click on it to view more because you’ve peaked their interest!  This, now fully engaged, audience is interested in seeing what else this home has to offer.  And you’ve succeeded in creating a great first impression.

So, the dilemma arises: you’re not a professional photographer.  We understand.  But, there ARE ways to capture great images of your listing!  If you’re not at all interested in taking your own pictures, there are a few options:

1.    Hire a Professional.  If you’re willing to pay a little extra in order to save you the time and energy of doing this yourself, then we encourage you to do so!  You will get great photos and if you agree to use the same photographer on a regular basis; they may be willing to work out a deal with you!

2.    Hire a Student.  Photography students are more than eager to gain experience in their field!  If you live close to a university or even a community college, post an ad for a photographer on Craigslist or a school job board or website.  You’re almost guaranteed to get plenty of responses!

Some students may be willing to shoot for free if they’re working on a project or just want to build their portfolio.  But, even if you do pay them, their services will be far less expensive than a professional photographer.  They will love the flexible schedule and will put their heart into giving you the best pictures possible.  Since they’re immersed in their photography classes; their eye for detail and editing skills will be sharp.  Be sure to request to see a portfolio before choosing which student you want to use.  This will ensure you like their style and that you’re getting the best photographer for your listings.  (P.S.  Need an updated self portrait or team photo?  They will most likely jump at the chance for this project too!)

While these may be the best options for getting dynamic, quality images of your listing; you may not want to bother with the extra costs or coordinating schedules to find a time to shoot.  If this sounds like you, read on.  You want that strong first impression of the home, but perhaps you aren’t too sure how to achieve your desired results.  Don’t worry.  We’re here to help! 

In the coming weeks, we’ll be going over the various aspects of photography that translate into a compelling photo.  From lighting, color and sizing, to tips on creating an appealing room scene and photo composition.  We’ll cover all the bases in a simple way!  Join us on this journey of developing a strong first impression of your listing without having to say a word!

Need more advice?  Ask your Real Estate Virtual Assistant today?

Allie Hlad
Listing Coordinator


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Douglas Fischer
East Oahu Realty - Selling Honolulu, Hawaii Condos - Honolulu, HI

Those are good tips and so important.  I am shocked at how many agents here in Honolulu don't bother taking any photos at all.  Our MLS Board will post one generic, grainy photo, if it's a condo building, otherwise nothing for single family homes.  Don't they know a picture is worth a thousand words???!!

Oct 14, 2009 08:31 AM #1
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Allie - I have created many marketing pieces with photos provided by a client.  Sometimes, I have asked out loud to no one in particular, "What am I supposed to do with these"?  Photos are so important.

Oct 21, 2009 02:58 PM #2
Frank Licea
www.uniongetsresults.com - Riverside, CA

It think it says more about the agents not taking the pictures to begin with.  It says they they do not pay attention to detail!!!

Oct 24, 2009 06:39 AM #3
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