Are You a Realtor or Webmaster?

Real Estate Agent with DWELL Real Estate


I would say that I am both. A large percentage of my business comes from the internet. Sarasota, Florida is a large second home market so we get a lot of internet traffic from out of town buyers. As a result, we have a competitive arena for capturing buyers online. Therefore, I spend a lot of time working on my website, blogging and building links. Sometimes I like it, sometimes I hate it.

I will have my anti-social days where I sit in front of the computer and can't be bothered with dealing with the general public. That comes from all of the phone calls and emails from people in other cities asking, "what about this listing?" or "what do you think of this neighborhood." Don't get me wrong, I love the activity. However, sometimes it is draining.

Then I have other days where I don't even want to turn on a computer. Don't talk to me about building links, adding content, or playing on Facebook. I just want to talk to people in person and work with a buyer or a seller. 

Every now and then I have to remind myself that I am a Realtor first. I will actually have a hot buyer and are more concerned with writing a good blog post. That is stupid and fortunately I catch myself being stupid.

Just curious - how many of you spend a large part of your week writing in Active Rain or similar blog, building back links, adding content to your website or any other online business activities?

Comments (85)

Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I am learning to be a Web Master.  It is the biggest and cheapest tool I have to get business.

Oct 16, 2009 04:53 AM
Catherine Marrone
Integrity Residential Brokerage LLC - West Newbury, MA
West Newbury MA real estate, Essex County


I think it's all about balance.  It would be easy to sit all day and answer email, tweak a website or blog.  The key is to determine where your business is coming from and make sure that you don't neglect other avenues of Buyer/Seller lead generation.

Oct 16, 2009 05:13 AM
Don Anthony
Don Anthony Realty ~ - Charlotte, NC
Charlotte & Triangle NC Discount Realtor

I'm definitely a business owner first and foremost.  I'm always looking for ways to improve the business in terms of service and value to my clients, in addition to generating new business.  It means spending time learning about industry trends, legislative activities, and technological advances; much of which I find out about on ActiveRain and other blogs.  Some of my time is spent on website/blogging activities while other time is spent on more traditional "Realtor" activities.  Whatever is most important at the time for the business is where I spend my time in a given day.

Charlotte Flat Fee MLS Listing Don Anthony Realty 

Oct 16, 2009 06:31 AM
Rich Juliano

Definitely a must. Main reason I sign up for floor duty, not much ever happens and I get three hours of dedicated blog time.

Oct 16, 2009 06:39 AM
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Michael - I spend all week building links, social media marketing, syndicating listings, etc.  Of course, I am a Real Estate Virtual Assistant - wink, wink.  Seriously, though, it's something that has to be done for any business who's market plan includes a web presence - including my own.

Oct 16, 2009 06:53 AM
Ben Giordano
RE/MAX Sun & Sea - Boca Raton, FL

I spend typically 1 to 2 hours a day updating blogs, website... Nature of our business today.

Oct 16, 2009 07:28 AM
Salvador Del Cid Portland Real Estate
REMAX Equity Group - Portland, OR

It's a balancing act, but definitely a broker who blogs and not the other way around.

Oct 16, 2009 08:04 AM
Judy Orr
HomeSmart Realty Group - Orland Park, IL
SW & Near West Chicago suburbs

Sometimes I'm really good about blogging to build up my main site.  I haven't been good for a while because I've been too busy doing real estate.  That happens and I just get back to the website/blogging activity when I can. 

There have been times where I was addicted to my site although I think in the long-run it has benefitted me and that's why I get so busy.   

I am definitely located in a seasonal area (Chicago suburbs) and usually spend more time on the website during the slower winter months.

Oct 16, 2009 08:28 AM
Megan Izdebska & Hanna Manoufar Chandler, Scottsdale Real Estate Agent
United Brokers Group - Chandler, AZ
Double Commitment. Double Results.

You definitely have to be both.

Oct 16, 2009 12:06 PM
Bob McTague
RealtyUSA - Syracuse, NY
Syracuse New York Real Estate

With 90% of my business from the internet, I find myself being a Marketing professional and then a Real Estate agent. However, those that are just in the real estate business will find it more difficult to compete. As a team leader, I delegate and push other real estate money making activities to the agents on my team. I am the engine that provides the internet leads and do not expect the other agents to understand the methods...

Oct 16, 2009 12:48 PM
Daniel Bates
MCVL Realty - McClellanville, SC
McClellanville and Awendaw, SC

I get what you're saying, but I don't think you should attempt to call yourself a "webmaster" unless you've at least setup your own self hosted website and you can control every aspect of your site, not just write a blog dog can do that.

Oct 17, 2009 04:40 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Well I think that nowadays you have to be a little bit of both. You must blog for business but when you get a 'live one', you have to put that NEED away and get to work.  You can waste a trememdous amount of time if you're not careful.

Can the smart guy above have his dog do a 'guest spot' on my blog?

Oct 17, 2009 07:53 AM
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

Seems we all have to be both and then some!  I'm doing what i can to delegate the web stuff and try to post to my outside blog as much as possible.  The problem is finding enough time in the day to go out and preview homes, meet with clients, keep up with the prospects in my pipeline and, and, and...

Oct 18, 2009 05:19 AM
Vanessa Stalets
RE/MAX Elite - Brentwood, TN
REALTOR, Brentwood TN Homes, Real Estate

I too am both agent and webmaster. I spend at least 1 hr per day on website things, sometimes much more! It has been good for business as I am page one on Google for my search terms. It does sometimes get obsessive though, lol. I catch myself furiously building links and blogging and facebooking, tweeting, linking, whatever...balance is key. Some days I have it, some days I don't~

Oct 18, 2009 10:45 AM
Jinx Cole
Crye-Leike - Brentwood, TN

A Realtor must defintely be able to multi-tasks and versitle; but balance is key.  Soak up those one-on-one moments with your clients... but also take a deep breath to communicate your experineces online.  It ALL good!!  Just keep everything in balance.

Oct 19, 2009 01:20 AM
Al Dobbs
ADD Real Estate - North Chicago, IL

I really, really do not want to be a webmaster. I only want to do what I love--Real Estate.

Oct 20, 2009 04:26 PM
Mark Velasco
Sharpstone Commercial - Whittier, CA
Top Producing COMMERCIAL Team 30+ years experience

The computer stuff can be time consuming Marc. However, it is (in the long run) well worth our time.

Oct 20, 2009 04:59 PM
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Very good post.  I'm trying to figure that out myself.  It's a challenge wearing all of these hats.

Nov 13, 2009 03:03 PM
Karen Lawson
Creative Edge Business Solutions - Yorktown, VA
Why Blend In When You Should Be Standing Out

In college, a professor in one of my management classes said (to paraphrase), you can't wear all the hats all the time.  Your business growth should include a plan that insures that you have quality of life, time with your family & friends, and spend the time networking to grow the business so you continue to ENJOY the business you're in.

In the beginning, you can be good at all the elements, you need to fill you time with something -- and he used be a cake baker as an example. 

 MNGT 101 --

  • Making Cakes (Core of the business - Tactical)
  • Marketing & Selling the Cakes ( Strategic )
  • The Business ( Management / Accounting / Administrative )

Over time, as we get popular, people realize our cakes are delicious, we get busier, make & sell more cakes,and grow, something falls by the way-side.  We can't keep up with demand, sell the cakes, ring up the register, and run the business.

He said we can usually do TWO of these things well, but all three is difficult -- Time one of the big issues, BUT -- most importantly, we lose ourselves. 

Usually, your quality of life goes down, as the business grows.  Is that a fair trade-off?  Over time, we begin feel like its just WORK and not fun anymore. 

Well, like most of us in this biz, I'm a work-a-holic too, but I want to work to live, not live to work.  Many start-up businesses fail due to lack of a good life plan, and a solid business plan that includes growth. 

What's your time worth.  A good business plan incorporates growth.  In the beginning, doing it all may be economical and necessary. BUT, once you're established and secure, it isn't necessarily practical to try and do it all. 

One of the wisest CEO's of an international public company, who I personally know and worked for, said once at an annual stock holders meeting, that he knew that he couldn't wear all the hats, so he surrounded himself with the skilled talent to help guide him and help LEAD the company into the future.  He knew then that it wasn't wise for him to control every aspect of the business.  Doing so would eventually suffocate it.  He wasn't just referring to the senior officers.  He called out in open forum the names of the administrative staff and managers and acknowledged their jobs and their importance to the company. 

Hiring talent to help you with the blogging, social networking, personal branding, listing marketing, and marketing can be much less expensive than the loss of revenue that you would have realized from the leads you could lose if you ignore the active clients and face-to-face networking and your "pipe line" while you're doing these daily administrative tasks.

Nov 29, 2009 12:59 AM
Sonja Adams
Keller Williams Realty - Purcellville, VA

I need to be more of a webmaster I think...I was but got a little off track so am now venturing out to the web again as it really does work!

Jan 21, 2010 04:43 AM